CHAPTER 310: CHAPTER 310: BIYA MANSION’S EXPERIENCE

"I agree, but this time, regarding Yiyang Automobile’s entry into the Japanese Market, I won’t take the initiative to do anything. I’ll leave everything to you to handle, and I’ll just wait for the final result."

After much consideration, Chen Yiyang finally made up his mind.

The Japanese Market has always been exclusionary, unless it’s a United States company; otherwise, it’s very difficult for large companies from other countries to enter the Japanese Market.

Currently, there is only one company from Huaxia that can sell cars in Japan, which is Biya Mansion.

If Yiyang Automobile can enter the Japanese Market, it will be extremely beneficial for Yiyang Automobile’s subsequent financing and recruitment of talent.

However, Yiyang Automobile shouldn’t be too proactive in this matter. After all, this is a secret deal, and if Yiyang Automobile is too proactive, it may trigger opposition from certain factions within Japan, which could backfire.

"Okay, as long as you agree." Toyota Osamu was conveying the message on behalf of Toyota.

Seeing Chen Yiyang agree, he also breathed a sigh of relief, "Yiyang Automobile already has multiple factories overseas, and is now considered a multinational company. With some maneuvering on our side, it will be quite easy to get the government to agree to allow Yiyang Automobile into the Japanese Market to participate in competition."

A few days after the conversation with Toyota Osamu, having been drained dry by Meihe’s president, Chen Yiyang returned to his country.

Chen Yiyang allowed others to follow up on the matter of Yiyang Automobile entering the Japanese Market.

He himself planned to first return to the country and communicate with Biya Mansion.

The Japanese Market is large, but the share belonging to foreign cars is very small.

After Yiyang Automobile enters the Japanese Market, its biggest competitors are still those Japanese local car companies.

Under such circumstances, Yiyang Automobile and Biya Mansion instead become allies, needing to work together to expand market share.

Furthermore, Yiyang Automobile’s entry into the Japanese Market can be described as a shot in the dark.

Although companies like Toyota, pressured by the Japanese Government, allowed Yiyang Automobile to enter, that’s as far as it goes.

It’s impossible to not only let Yiyang Automobile into the Japanese Market but also to hand-hold Yiyang Automobile on how to develop in the Japanese Market.

Therefore, Chen Yiyang needs to gain some experience from Biya Mansion.

This time it was still Wang Chuanfan from Biya Mansion meeting with Chen Yiyang.

However, the last time Wang Chuanfan saw Chen Yiyang, it was to give face to another West Capital businessman, Chairman Liu.

This time Wang Chuanfan met with Chen Yiyang entirely because Chen Yiyang has grown into a capitalist qualified to talk equally with Biya Mansion.

Yiyang Automobile’s current weight in Huaxia’s automotive business circle is actually more important than Chen Yiyang himself thinks.

Besides the fact that Yiyang Automobile’s boss, Chen Yiyang, has a mysteriously deep background and acts unpredictably, there is another very important reason.

That is, other domestic car companies from Huaxia all first developed well in the local market before venturing abroad.

But Yiyang Automobile is different.

Yiyang Automobile is taking the path of developing both domestically and internationally at the same time.

The domestic Da Vinci Factory is working overtime to design Yiyang Automobile’s first model.

Overseas, in Brazil and Russia, Yiyang Automobile already has automotive factories and has obtained the qualification to sell cars.

This means Yiyang Automobile’s first car can be sold simultaneously in three countries, having more trial-and-error opportunities than other car companies.

If it sells well in three countries simultaneously, Yiyang Automobile’s future achievements will be limitless.

And if it only sells well in one area, Yiyang Automobile can still gain a foothold.

The Brazilian Market and Huaxia Market are both very large car markets.

Although the Russian Market is slightly smaller, the competitive pressure is also lower. Once gaining a foothold, it equates to obtaining a stable cash flow.

It can be said that the entire automotive industry is eagerly awaiting the debut of Yiyang Automobile’s first car.

However, what surprised Wang Chuanfan was that Chen Yiyang could still bring him a surprise today.

"Are you saying Yiyang Automobile is preparing to enter the Japanese Market?" Wang Chuanfan looked at Chen Yiyang incredulously.

The difficulty of entering the Japanese Market is something Biya Mansion is very aware of.

"Yes, by a stroke of luck, there is some opportunity. If there are no major unexpected events, Yiyang Automobile can already obtain the entry qualification for the Japanese Market," Chen Yiyang said.

"That’s truly congratulations."

"Thank you." Chen Yiyang continued, "This time I came to find you, General Manager Wang, because I want to gain some experience from Biya Mansion. After all, Biya Mansion is the first Huaxia car company to enter the Japanese Market."

After listening to Chen Yiyang’s request, Wang Chuan’s expression didn’t change much.

He quickly organized his thoughts for answering Chen Yiyang’s questions and directly asked Chen Yiyang, "What are Yiyang Automobile’s expectations for the Japanese Market currently?"

"Expectations?"

"Yes." Wang Chuanfan said, "Is Yiyang Automobile aiming to enhance its brand reputation through entering the Japanese Market, or is it hoping to truly gain a foothold in the Japanese Market?"

"What’s the difference between the two?" Chen Yiyang asked confusedly.

"Because the Japanese Market is extremely polarized," Wang Chuanfan said, "To give a simple example, the Japanese automotive market is quite large, but only Japanese companies can sell cars in the Japanese Market.

The world’s third-ranked Hyundai Kia can only sell four hundred cars a year in the Japanese Market. The top-valued Tesla can only sell five thousand cars a year in the Japanese Market.

It is imaginable what kind of attitude Japanese people have towards foreign products.

At the same time, the Japanese Market has an extreme side, which is, if you really can obtain brand recognition from Japanese people, then, like Apple phones, you can achieve massive sales in Japan and have very high recognition."

"Then what is Biya Mansion’s current attitude towards the Japanese Market?" Chen Yiyang asked curiously.

"The reason Biya Mansion entered the Japanese Market is mainly to promote its brand reputation."

Wang Chuanfan was straightforward about this point, saying directly, "Biya Mansion has not only entered the Japanese Market; we are also planning to enter the Korean Market soon.

But in these two markets, we don’t have much expectation for sales. The main reason is to make our brand more recognizable and more international.

For instance, although we invest a lot in offline stores in the Japanese Market, the annual profit in the Japanese Market is insufficient to cover the rent and staff salaries for these stores.

Moreover, we are not very focused on localization in the Japanese Market. Our management in Japan previously reported that our cars not only have a fixed configuration, but also use a lot of English.

But actually, that’s just our attitude towards the Japanese Market; we didn’t really expect to sell a large number of cars in Japan. We are currently primarily selling buses in the Japanese Market, not cars."