CHAPTER 563: 382.

Interesting stuff.

This was Mr. Lu’s first impression when he saw the two of them live streaming.

As a high-level influencer in the previous life who often browsed live streaming, coupled with having worked in the industry himself, Lu Jincheng was definitely not like most live stream viewers who just watch for fun.

Although, whether it’s Jiang Yu or Zhang Gaoqiang, during the entire live-streaming process, it’s inevitable that they might have some habitual verbal tics.

For example, words like "really," "that feeling," "exactly," and so on, frequently spill out during the stream.

This is because when describing products or answering questions, they mostly rely on their spot-on reactions, so organizing their speech isn’t that professional.

Yet, it still feels endearing.

It’s like a neighborhood girl shopping with you, pulling you through a mall for a whole morning, insisting you don’t spend a dime.

Until she finds the most cost-effective, worthwhile product, with fabric quality and craftsmanship that are basically unbeatable, and she tells you with gleaming eyes, almost in a jubilant tone.

"Honey, this is it, hurry up and order!"

This is emotion.

The emotion that stirs the buying desire of the live stream audience.

The pairing of the main host and the co-host creates this inexplicable magnetic field that is also a kind of magic.

Outsiders watch the excitement, insiders watch the techniques.

Just by Jiang Yu and Zhang Gaoqiang’s conversation and atmosphere within a few minutes, Mr. Lu could judge that the day’s performance wouldn’t be bad.

Because during the entire live stream, they perfectly constructed a primary product-promotion live streaming process for breaking the cold start.

When fans hadn’t flocked into the live stream room yet, they interacted with fans and offered giveaway benefits through building rapport—rapid action—interest enticement.

When the number was slightly more, they began to strengthen bonding, introducing the product.

[Ladies, this is made by our own factory, and the fabric is also woven by our own factory.]

This is not just brand endorsement but also setting a heart anchor for the audience through continuous repetition later.

[The live stream today is super discounted. There are now 100 people; I’ll count down from 5, and we’ll start the group, only those sisters enjoy this discount!]

Classic urgency tactics, giving instructions, subtly implying that the audience should act immediately.

[Those who snatch it, come back and say you got it, and we’ll draw a free order; those who didn’t, say you missed it, and we’ll continue offering benefits!]

With further profit temptations, interacting with fans, stretching traffic, and then making a halt.

This series of processes, though not very professional in Mr. Lu’s eyes, in the wild times of the short video era, being able to play such a product-promotion method is enough to make him take notice.

Sure enough, after his tour, He Ying immediately got the sales data from the two’s morning live stream.

Not only did it greatly exceed the expectations set by the operations department, but it was even a surprise.

"Get Jiang Yu over here."

A few minutes later, Jiang Yu knocked on Lu Jincheng’s office door, looking a bit nervous.

"...This, uh, wasn’t my idea, Mr. Lu."

"If anyone must be credited, it should be Zhang Gaoqiang."

"He made a preliminary live stream cold start script planning table, with many scripts he summarized himself. We familiarize ourselves with the product before going live, then read the scripts."

"Yes, he indeed has some ideas."

"He is a person, uh, who pays special attention to details."

When Jiang Yu noticed that the boss seemed to focus on their live streaming effect, he wasn’t as nervous anymore.

As he talked, he gradually became fluent and smooth.

"Tell me specifically, what details does Zhang Gaoqiang pay attention to?"

Lu Jincheng interrupted his speech, obviously more interested.

Could it be that the Lao Zhang, who only knew how to study hard in his past life, really had some e-commerce talent?

Was he overlooked before?

If it wasn’t for his decision to give him a chance to get a part-time job at Golden Stone Media, perhaps no one would ever see this day.

"Zhang Gaoqiang is completely different from previous co-hosts; you could say they are two different work styles."

Jiang Yu blinked, recalling the Zhang Gaoqiang in partnership, speaking more and more excitedly.

"For instance, he would communicate with me about the timing and nodes of discount distribution. It is evident that as a co-host, he has his own ideas."

"When to distribute regularly, when according to popularity, what effect the discount wants to achieve, I’ve never thought about it before, but he enlightened me."

"Go on,"

Lu Jincheng gestured.

"Also, he would confirm three times,"

whether the venue setup before going live was in place, whether products were ready, whether the headpieces were set up.

"Lighting, one person, one product, one environment, normal computer boot, online network upload speed, normal use of camera microphone."

"He assists me with all these."

"Most importantly, after the stream, he would pull me to summarize, like if there were any minor flaws in this stream, any problem that arose, if the pace went as expected, if fans acknowledged the discount and price, how the interactive comment ratio was, what issues everyone paid attention to..."

Jiang Yu paused, giving a summarizing response.

"In short, with him around, many matters feel especially assured."

"Is the evaluation that high?"

Lu Jincheng looked at Jiang Yu with a half-smile: "Not because he used to be with Miao Miao, and you want to poach him, do you?"

"Definitely not."

Jiang Yu covered his mouth and chuckled, his upper body rocking with laughter: "Just that high."

"Besides, boss, stop teasing me, won’t you?"

"Who can’t tell, in the future Miao Miao probably won’t be on the same track as us anymore."

"Does she still need others to help with product promotion?"

"A talent like Zhang Gaoqiang, don’t just hold onto him."

...

People who work seriously never get buried.

Once Lu Jincheng discovered all this, he made a decision in no time.

He personally directed Zhang Gaoqiang to sort a whole set of streaming scripts overnight, while training all the company’s co-hosts offline.

"Besides, boss, stop teasing me, won’t you?"

"Who can’t tell, in the future Miao Miao probably won’t be on the same track as us anymore."

"Does she still need others to help with product promotion?"

"A talent like Zhang Gaoqiang, don’t just hold onto him."

...

People who work seriously never get buried.

Once Lu Jincheng discovered all this, he made a decision in no time.

He personally directed Zhang Gaoqiang to sort a whole set of streaming scripts overnight, while training all the company’s co-hosts offline.

"Besides, boss, stop teasing me, won’t you?"

"Who can’t tell, in the future Miao Miao probably won’t be on the same track as us anymore."

"Does she still need others to help with product promotion?"

"A talent like Zhang Gaoqiang, don’t just hold onto him."

...

People who work seriously never get buried.

Once Lu Jincheng discovered all this, he made a decision in no time.

He personally directed Zhang Gaoqiang to sort a whole set of streaming scripts overnight, while training all the company’s co-hosts offline.

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