Conquer the beautiful chairman
Chapter 659
"Yes, I know all the existing managers of the hotel. Most of them can be used, just because the original managers can''t do it and don''t know how to manage. The existing general manager of the hotel needs to be replaced. Recently, I have found a suitable person. One of the former Vice Presidents of Nanyuan hotel is a student of Yingying''s vocational secondary school who specializes in hotel management.
"This person is very pioneering and intelligent. Because of the conflict with the management of Nanyuan Hotel, she resigned. Now she is unemployed at home. I have already taken over with her in advance. She is very willing to do this. She has known about the hotel before, and the Tourism Bureau has contacted her to hire her as the general manager. However, she is very happy to do this, She was not satisfied with the management system of the hotel. She felt that it was difficult to do well in such a system, so she didn''t agree
"She has known about you and Yingying for a long time. I heard that you came back to take over the holiday inn, and I invited her. She agreed very quickly. To put it bluntly, you and Yingying''s signboard is big, people give face..." He Ying told Zhang Wei.
"Oh... That''s good. That''s great. When the time comes, we''ll hire her to do it. We''ll give her more power. All the personnel rights belong to her. She will form a cabinet..." Zhang Wei felt relaxed.
"Well... I''ll meet her with you tomorrow. Let''s have a meal, meet, meet and get to know her. Her name is Li Nan. She''s very straightforward. I believe that as long as she manages the hotel, she can manage it well." He Ying said.
"Then do as you say!" Zhang Wei made the decision.
"What are you going to do with drifting here?" He Ying asked Zhang Wei.
"The first is construction, and then recruitment. In construction, we should accept the lesson of Lao Zheng. We can''t just find social personnel to do it, or do it separately. I plan to contract the whole stream road project to a professional construction team, and then we will send someone to supervise the construction quality. In this way, we can avoid Lao Zheng''s so-called money saving and scattered work, As a result, the quality is uneven, resulting in a mountain torrent, all finished... I have contacted the construction team and found a professional drifting construction team from Linhai, "Zhang Wei said." we set up two companies at the same time, one is a hotel management company, and the other is a drifting company in Wohu gorge. At the same time, we pushed forward... "
"Well... When did it start?"
"Right away, do what you say. Tomorrow, after I sign an agreement with the tourism administration, I will start to set up the company. At the same time, I will start to take over the hotel and the construction team of wohuxia at the same time..." Zhang Wei said firmly.
"Well... Also, if, if the old man Ma of Lao Zheng''s company heard that you set up a company and wanted to come over, would you like to come over?"
"Yes, of course, as long as it''s my favorite, as long as it''s my old ma, as long as it''s Yingying''s old employees, as long as it''s willing to come and accept all of them, we continue to work now. Many posts need people. Of course, at present, I won''t take the initiative to dig the corner of Lao Zheng, but it''s not my business that people come voluntarily..." Zhang Wei said.
"Then... Will it start a war with Lao Zheng?" He Ying is worried.
"What are you afraid of? I don''t take the initiative to pick things up, but when someone resigns from him and leaves, he withholds so much of his salary. If someone wants to leave, what can he do? When someone resigns, he can go wherever he wants. He can''t control it, "Zhang Wei said." at present, I don''t want to offend him. But if he offends me, I''m sorry. I''m absolutely ready to fight. We can''t swallow our breath. To be honest, I''ve already had a psychological plan. Even if his people don''t come to me, even if we don''t offend him, I''ll go rafting, He is very uncomfortable. He is used to dominating the market exclusively, and a competition emerges all of a sudden. Next year, our rafting business will open, and his business will reopen, at least half of his customer source market will be taken away. Therefore, I estimate that once we start to do it, he will not be stable and will definitely cause trouble. For this, I have already prepared myself... "Zhang Wei said.
"Oh... When we do business, we should try our best not to cause trouble. We should deal with the problems calmly." He Ying said.
"I know," Zhang Wei said, "it''s better to walk half the way to the sky, and no one will provoke anyone. If I don''t do this drifting, someone else will do it sooner or later. Market competition is inevitable. No one has any rules. Only he is allowed to do it, and no one else is allowed to do it... Besides, I have several accounts left for him on this dog day, and I''m waiting for him to challenge me..."
He Ying is still a little worried: "don''t be reckless on that side. Yingying is not here. I know I can''t control you. You won''t listen to me when I say it. Alas... If Yingying is there, at least someone can restrain you..."
"Yingying is not in front of me, but in my heart, when I do things, I will often think of Yingying''s previous words. I won''t be reckless any more. You can rest assured." Zhang Wei comforted He Ying: "don''t worry about so much."
"Well, have a rest. I''ll be busy tomorrow."
Let''s take a break.
The next day, Zhang Wei and He Ying went to see Lao Xu. Lao Xu was very happy to hear about Zhang Wei''s plan and immediately arranged for the staff of the bureau to discuss specific matters.
Because we have basically reached a consensus, and there is a letter of invitation, so soon, a written agreement was reached in the morning.
Then Zhang Wei and He Ying meet Li Nan for lunch.
Li Nan is also a beautiful woman. She is 30 years old. She is a typical Jiangnan young woman. She is very energetic. She is very capable and agile.
Seeing Zhang Wei, Li Nan was very enthusiastic and took the initiative to shake hands with Zhang Wei: "Zhang Dong, you are a famous person in Xingzhou tourism industry. I have heard about you and Chen Yao for a long time. It''s a great honor for you to come back to Xingzhou and look up to me."
"I can''t say that. It''s my honor and great opportunity to work with Mr. Li," Zhang Wei said. "In the future, Holiday Inn will be managed by you. All matters of the hotel will be arranged by you. I believe in your ability. I fully trust your ability."
"OK, since Mr. Zhang attaches great importance to me, I''ll do my best. In addition, I''ll find several department managers of Nanyuan to do things together. They are all experts in star hotel management."
Zhang Wei nodded: "people, treatment, assessment, management has the final say, and I will give you the power to go all out with you."
Zhang Wei and Li Nan had a good talk at first sight. They had a good time talking in detail and reached an agreement on many specific issues of the hotel.
Li Nan is really an expert. When it comes to hotel management, he has a lot of advanced ideas. Moreover, Zhang Wei has heard that Li Nan has a great sense of innovation in marketing.
That''s it.
"I''ll operate the establishment of hotel management company and wohuxia drifting company, so you don''t have to worry about it!" He Ying told Zhang Wei.
"Well, I''ll contact the design institute and the construction team to make an overall plan first. At the same time, the construction will be carried out. Brother Xu will arrange people from the Tourism Bureau''s office for special operation. We don''t have to worry about it."
In the afternoon, Zhang Wei went to Linhai and contacted the construction team to discuss the specific price.
Li Nan began to understand the specific situation of the hotel in advance and said that he would come up with an overall operation and management plan for the hotel to Zhang Wei as soon as possible.
Ho Ying started the establishment of the two companies.
In the twinkling of an eye, 10 days later, Zhang Wei''s two new companies, under the vigorous operation of He Ying, basically completed the procedures and formally established.
In the name of the chairman of the board, Zhang Wei signed an agreement with the tourism administration to develop Wohu gorge and take over Holiday Inn.
Li Nan is the general manager of Holiday Inn management company and general manager of Holiday Inn.
Zhang Wei is also the general manager of wohuxia drifting company.
In the current situation, Zhang Wei''s energy naturally needs to be more focused on the development of rafting. The overall planning of rafting has been completed, and the relevant procedures of the municipal government are basically complete. When the construction team arrives, the construction will begin.
Zhang Wei has a special office in Holiday Inn, next to Li Nan''s.
The office address of wohuxia drifting company, Zhang Wei, is also temporarily located in Holiday Inn.
This morning, Li Nan entered Zhang Wei''s office: "Mr. Zhang, this is the overall operation plan of the hotel. I have changed it three times. This is a final draft. Please have a look."
"Mr. Li, sit down!" Zhang Wei took it over and pointed to the sofa opposite him: "let me see your elaborate masterpiece."
"Don''t laugh at me. It''s just a little accumulation of years." Li Nan smiles and sits down.
Zhang Wei carefully looked at Li Nan''s plan and discussed it with him.
"Mr. Li, I think the internal structure of the hotel is very reasonable, and the number of staff is also good. You are worthy of being an old hotel. Ha ha, you are very experienced."
Li Nan smiles.
"As for hotel marketing, I think you mentioned personalized service. Can you elaborate on that?" Zhang Wei asked Li Nan.
"OK, let me briefly explain my ideas." Li Nan knew that Zhang Wei was not simply asking this question, but wanted to verify her business ideas through this. She smoothed her short hair and calmly said: "at present, people''s consumption concept and consumption demand are constantly developing to the advanced stage, and consumers have changed from the original quantity consumption to the consumption of the consumer goods Quality consumption turns to personalized consumption. What our hotel provides is life service. The general psychology of the guests is always seeking novelty, difference and change. For example, people tend to be willing to accept different cultures in different places. If they blindly cater to the original lifestyle of the guests in the service, it is bound to lead to the customer''s alienation and can not achieve the ideal effect.
"Of course, innovative services should not be imposed on others. We should provide customers with a variety of choices, respect their choices and provide personalized services. Hotel innovation should be carried out in accordance with the requirements of customers, especially the 30% loyal customers in the customer database. Most of them are successful people in a certain industry with strong repeat purchasing power. The evaluation and selection of hotels often affect many people around them, and their consumption taste changes rapidly.
"Therefore, in terms of marketing strategy, loyal customers should be placed at the center of the organizational structure, and long-term close relationship should be established with members by providing value-added and alternative services, so that old customers can constantly feel new services and new changes, and enhance their loyalty to the products..."
"Well..." Zhang Wei nodded and continued to look at the plan: how do you understand the humanized marketing you mentioned