Electronics manufacturer
Chapter 122
The second round of sales is about to begin, and consumers waiting for the pioneer mobile phone generation can''t wait to click the purchase button madly.
After all, the pioneer mobile phone generation is a very cost-effective mobile phone, which is worth driving them crazy.
10…9…8……
Time passed minute by minute, and the second round of sales of pioneer mobile phones began instantly with the arrival of ten o''clock.
However, before some consumers react, the buttons they buy have turned black.
Refresh the page again, and the words "no goods" are displayed.
It''s out of stock. You''re out of stock before I start?
Consumers who want to buy mobile phones look at the big words "out of stock" on the product.
This second sale sold faster than the first sale.
"Tianyu company, spicy chicken! Spicy chicken!"
"I specially adjusted the time. As a result, it was out of stock before the start point?"
"Tianyu company has only prepared hundreds of mobile phones!"
The microblog is actually the crazy ridicule of netizens for Tianyu company.
After all, this second round of sales is what countless consumers expect, but this expectation has failed, and this gap is very large.
This directly led to 3000 more messages under Tianyu''s microblog, all of which abused Tianyu''s hunger marketing.
Tianyu company turned a blind eye to the abuse of netizens.
After all, the more users scold, which means that their company''s mobile phone is more popular, and this is what Tianyu company wants to see most.
"The chairman is now full of adverse comments from the company on the Internet, saying that the company is cooperating with scalpers this time, taking the opportunity to raise the price of mobile phones!"
Wang Min came to the chairman with a dignified face and directly told his own Chairman the comments on the network.
Hearing this, Tong Hao became silent.
Although scalpers are very shameful, he didn''t touch the law, and Tong Hao can''t fight scalpers directly under such circumstances.
"Start buying first!"
Tong Hao also knows that if cattle are allowed to act recklessly, it will be very bad for the reputation of his company.
First of all, the company''s goods are in short supply this time. Coupled with the wanton behavior of scalpers, it is bound to make their company''s reputation bad.
Tong Hao can only choose other ways to change all this.
The next day, Tianyu company finally issued the first microblog after the second round of sales among the complaints of all consumers.
"The company didn''t expect the pioneer mobile phone generation to be so popular. There are too many consumers who want to buy mobile phones, resulting in short supply. In order to make more friends who love the pioneer mobile phone generation, Tianyu official website launched the real name purchase activity!"
Real name purchase!
Tianyu''s microblog has indeed alleviated the dissatisfaction of consumers, and consumers are more curious about how Tianyu''s so-called real name purchase is this time.
People watched the microblog of Tianyu company pour into the company''s official website one after another, and wanted to know what the so-called real name purchase was like.
When they looked at the content on the official website of Tianyu company, they understood that the measures taken by Tianyu company this time were for the interests of consumers.
The meaning of real name purchase is the need to bind identity cards and Penguin QQ in the registered Tianyu account, as well as Alipay and other related information that can prove its identity.
After filling in this information, the system will give a certain real name score, and people with higher scores can get the opportunity to buy mobile phones first.
When consumers saw that Tianyu company implemented the real name purchase plan, their resentment was eliminated.
After all, they can see what Tianyu company has done from this plan in order to crack down on the current scalpers.
Soon, consumers began to create Tianyu accounts and bind relevant identity information, so as to obtain higher scores and obtain the opportunity to buy mobile phones.
Ali building.
Ma Yun looked at the content on Tianyu''s official website and showed a serious look on his face.
Obviously, he saw something fishy from the move of Tianyu company.
"Yes, it''s a good move to win over some fixed customers of the company in this way, so as to make these customers become loyal supporters!"
Ma Yun had a peaceful smile on his face. In his opinion, Tianyu company did this not only to preserve its reputation, but also to win over a large number of users for the company under such circumstances.
Now the mobile phone market is basically competing for users, and Tianyu''s move is indeed a very good decision.
And the glory of the other side.
Zhao Riyue looked at the sales data of her company glory 7 and glory 7plus, and her eyes also showed a confused look.
In order to increase the sales of the company''s products, the glory 7 series mobile phone directly reduced the price by 200 a month after its release.
However, the so-called price reduction of 200 did not increase the sales of glory 7 series too much.
Although it has attracted some users at the beginning, which has led to the recovery of the originally depressed sales, with the launch of the pioneer mobile phone generation by Tianyu company again, the glory 7 series has fallen into a trough again.
This time, the price reduction makes the first users who originally purchased glory 7 Series feel very dissatisfied.
After all, the price cut after only one month of buying this time really made these first-time users feel blood loss. Even if they later subsidized 200 yuan telephone cards, these users still felt cheated.
This made the glory 7 series, which had been highly praised, suffer a lot of bad comments, which also affected the reputation of the glory brand.
Zhao Riyue is also very helpless now. The glory 7 series can reduce the price by 200 at one time, which is the bottom line of the price he can mobilize as the glory brand manager.
If you still need to reduce the price, you must also reflect the situation to the head office, and Zhao Riyue also understands that if the price of glory 7 series is reduced again, the glory brand just established will be completely destroyed.
It will be a joke in the mobile phone circle to directly reduce the price by more than 200 in less than a month.
"Do more publicity and don''t let glory 7 fall like this!"
Zhao Riyue has a little helplessness in her eyes. After all, he believes that glory brand still has a certain ability to swallow some market share in the current mobile phone market.
"Dong Tong, about 20 million users have registered for our real name purchase, of which nearly 10 million have scored more than 500%, nearly 7 million have scored more than 6%, and nearly 3 million have scored more than 7%."
Wang Min came to the office with the statistical report. He was very happy about the achievements made by the real name. After all, it was a successful project to enable 20 million users to register in less than three days.
After hearing Wang Min''s words, Tong Hao was also thinking whether to continue to sell mobile phones according to the amount of 2 million.
After all, he can see from this data that there are still many users who need this mobile phone. If Tianyu company uses 2 million to fill the so-called demand market again, the final result may be to tarnish the company''s reputation.
After all, there are no more than three things, and people''s patience is limited.