CHAPTER 202: ONE MOVE TO SHAPE A NEW ERA

"So you really plan to start with clothing to completely break this world’s most entrenched interest distribution model from millions of years and completely open continental commerce?" The dwarf elf Labrechaun wasn’t surprised by Viscount Roster’s sudden proposal to have all employees wear the same clothing. Instead, he replied with an appreciative tone.

"You don’t seem surprised at all?"

"Why would I be surprised?" The dwarf elf Labrechaun asked back. "Ever since I learned you placed such importance on magic-powered spinning machines, looms, sewing machines, and such machinery, I’ve been wondering why. Agricultural magic machinery, mining magic machinery, transportation magic machinery, magic weapons—every one seemed more important than these, more able to drive profits. Not until I spread the Golden Merchant Guild across half the continent did I understand. For our magic-tech industry to spread throughout this world, we need things everyone can use and things that can create profits for all noble lords."

"Yes, many people need the druid potions we produce. Yes, nobles everywhere also need many Magic Conductors your territory produces. But is that enough? Obviously not. Not every single person needs those things. Tea, coffee, sugar, porcelain—do every intelligent being need these? Suddenly, I understood why you placed such importance on these Magic Conductors. Clothing—only clothing is something every intelligent being needs. Every intelligent being needs to wear clothes."

"Through my observations, most races, when suddenly getting a small sum of money, prioritize consuming clothes. More accurately, when income increases, the vast majority of intelligent beings first change their clothes and food. After that, I became even more convinced of this."

What Labrechaun didn’t say was that he actually thought Viscount Roster would directly invest more in cotton products, spreading the cotton textile industry across the entire continent, because cotton textiles seemed to be the most suitable. He didn’t expect Viscount Roster’s side to have other materials and to have already produced large amounts of new fashions.

Early this morning, when he opened the Magic Net, he saw that new fashions from Roster territory had exploded in popularity on Magic Net videos. Many people in the Magic Space were also discussing it. He figured Viscount Roster might have made his move, planning to completely promote this continent-wide product. Viscount Roster suddenly contacting him now verified this.

Looking at Labrechaun’s lengthy eloquence, Viscount Roster was also stunned. Honestly, he really hadn’t thought that much. He just figured these clothes looked pretty good and would definitely sell. They were worth promoting and could be quickly spread through the Golden Merchant Guild. They could also drive sales of textile Magic Conductors, and might even boost Golden Merchant Guild activities in return.

However, it seemed what Labrechaun said made a lot of sense and could basically match and merge with his original cotton textile product line plan.

After thinking, Viscount Roster quickly typed out a line. "The elven side seems to have quite a few good designers too. Let’s bring elven and human designers into a group chat and have them design one set each for men and women that fits our Golden Merchant Guild. After confirming the styles, I’ll have Roster territory start production. We’ll match and spread them as soon as possible."

"Especially those special material stockings—I think incorporating some elven traditional patterns into them will produce a different kind of beauty. We can have employees wear those special stockings then, especially employees in various shops. I have a feeling our employees will become the most pleasing employees in the world."

Labrechaun thought for a moment, then typed another line. "These special stockings don’t look like any material I’m familiar with. What plant or mineral produces this? Does only Roster territory control it? If so, I suggest making it synonymous with Roster territory or the Golden Merchant Guild. Then under the dual promotion of the Magic Net and offline store employees, it will definitely produce amazing effects!"

If Ren saw this chat, he would surely praise it highly. Because in his previous life, the company that invented nylon also used a similar plan—having all female employees in the company wear them. With this marketing model, on just the first day of external sales, they created the spectacle of 72,000 pairs being snapped up, selling for $2 at the time, in the year 1940.

Viscount Roster quickly explained the nylon situation and stated that nylon could be operated as synonymous with the Golden Merchant Guild. He also said he’d have Roster territory dedicate about one-third of new fashion production capacity to producing nylon stockings.

After finishing communication with Labrechaun, Viscount Roster still felt like something was lacking, or rather, some aspects weren’t perfect enough. What exactly was it?

Brainstorming—clothing, nylon, Golden Merchant Guild, seeds, agriculture, magic machinery... All kinds of information from today kept colliding wildly in his mind. Suddenly, inspiration flashed. As if thinking of something, he quickly grabbed a quill pen and began writing on the parchment before him.

After who knows how long, he photographed the information on the parchment and sent it to News Bird Megan. "Megan, you implement this plan. You can decide the book’s name yourself."

On that parchment was written: "A Method for Spreading and Promoting Fashion, Clothing, and Industrial Products."

Megan didn’t mind this strange format. Almost all research or academically oriented articles from Roster territory used this method. It seemed to be a plan passed down from the God of Technology.

Considering herself to have some understanding of communication, especially having some ability to spread information on the Magic Net, Megan was serious when she saw this plan but didn’t think it would be anything earth-shattering. But when she really opened it, her eyes lit up.

"Create a brand new account covering many platforms like Magic Net News, Magic Net Videos, Magic Net Reading, Magic Space, etc. Initially update once every 10 days, later reduce to once every 30 days, mainly targeting fashion, dining, sports, consumption, and other directions.

Additionally, there can be short stories, celebrity interviews, and current events commentary. But this account’s positioning must be: national affairs are not within our scope of concern. We don’t hope to solve any world problems or prove any moral truths... Entertainment, a purely entertainment-oriented account, subtly influencing people’s aesthetic trends! Viscount Roster really is impressive!"

The more News Bird Megan read, the more shocked she became. She’d been managing the World Economic News Agency for a long time and had deep understanding of changes on the Magic Net and people’s points of interest. She knew this project would definitely succeed!