Hobbyist VTuber
Chapter 83
Advertising.
It was the reason Ha-eun first stepped into the entertainment industry as a child and now, the clearest indicator of her current popularity.
This time, the offer was particularly significant: a bed advertisement for the renowned furniture company Sears, which held the number one spot in the industry. Not only was the company itself a powerhouse, but the ad series was already well-known. The previous models featured in their campaigns were almost exclusively top-tier celebrities.
‘What exactly was so special about my sleeping appearance?’
Ha-eun still couldn’t fully understand what had made Sears choose her as their model for a bed advertisement. However, one thing was certain: Ha-eun was now being evaluated on the same level as the many star celebrities who had previously represented the brand.
Most striking of all was the immense advertising fee.
The countless zeros on the contract—
“...Is this real?”
“In today’s world, drafting a fake contract would land us in serious trouble.”
This effectively erased the option of refusal from Ha-eun’s mind. Regardless of how her sleeping appearance in Two Days, Three Nights had looked, she decided to take the bed advertisement.
Thus, the advertising discussion wrapped up in just ten minutes.
Then came the next topic that had led Jung Do-chul to call Ha-eun into his office: a new drama casting.
“It’s a drama called The Sunshine. It’s not airing on a major network but on cable. Still, the lineup of actors and the screenwriter’s reputation make it stand out.”
The Sunshine.
A drama praised as a masterpiece, with exceptional plot, direction, and acting.
Something about the lead female character’s family background triggered a sense of de?ja? vu for Ha-eun. It left an impression on her in a way different from other dramas.
“They want you to take on the lead role, Kim Jung-hyun.”
Do-chul handed Ha-eun a thick script, encouraging her to take a look. As she flipped through the familiar story, a strange thing began to happen.
The character Kim Jung-hyun started to overlap with the memories of Ha-eun’s past life.
“I’ll do it.”
Without hesitation, Ha-eun agreed to the role.
Her quick decision caught Do-chul slightly off guard. “Are you sure? You don’t need more time to think it over?”
He added that the drama’s pre-production nature meant the filming period would be quite lengthy.
Even so, Ha-eun’s resolve didn’t waver.
“I’ve always wanted to try a role like this, playing a rich girl. I’m confident I can do it well.”
“Well... if that’s what you want.”
The discussion about the drama casting concluded much sooner than anticipated.
However, since Ha-eun’s decision to appear in The Sunshine was made so quickly, Do-chul brought up another related suggestion earlier than planned.
Following Park, they boarded a sleek, high-end elevator. It brought them to the very top floor, where an elegant meeting room awaited them.
-Slide.
“This is the contract. Please take your time reviewing it, and let us know if you have any questions.”
Ha-eun spent the next few moments meticulously scanning the dense text of the contract. However, since Luna Entertainment’s legal team had already reviewed it in detail, she mainly focused on key points like the advertising fee and terms.
“Mr. Park, may I ask you a question?”
“Of course.”
After double-checking the critical details, she finally spoke up.
“What about my sleeping appearance made it so memorable?”
“Y-Your sleeping appearance?”
“Yes.”
It was the question that had been on her mind ever since she’d received the offer for the bed advertisement. Park hesitated briefly, clearly caught off guard, before managing a response.
“Well, it... uh... it looked incredibly peaceful? Like you were having the best sleep of your life.”
To be honest, citing Ha-eun’s appearance while sleeping in Two Days, Three Nights as the reason for casting her was more of a convenient excuse. The real reason was her soaring popularity and favorable public image.
Fall was just around the corner. And with it, the furniture industry’s prime season for newlyweds and movers—the “autumn marriage and relocation boom.”
To capitalize on this, Sears decided to cast Ha-eun, one of the most buzzworthy celebrities of late, as their bed advertisement model.
Her stunning visuals.
Her skyrocketing recognition fueled by endless news articles.
And most importantly, the refined “noble young lady” and “responsible honor student” image she had crafted on Two Days, Three Nights.
‘It’ll definitely enhance our brand’s premium appeal.’
This solidified Sears’ decision to invest in Ha-eun as their model. Even the eye-watering advertising fee, which had left Ha-eun momentarily speechless, was part of this calculated plan.
However, despite having agreed to the deal initially, Ha-eun hesitated to sign the contract.
“Is there something wrong with the contract?”
Park inquired gently, careful not to pressure her. Losing this contract at this point was simply not an option.
Ha-eun’s voice, cautious yet sincere, broke the silence.
“Um, I... I’d like to give this bed as a gift to my parents. Is it possible to order one now?”
“O-Order?”
“Yes.”
To say Park was taken aback would be an understatement. Ha-eun was the first advertising model he’d ever encountered who asked about ordering rather than receiving a product through sponsorship.
Perhaps that’s why—
“If you sign the contract, the bed will be delivered within a week. It’ll be provided free of charge, so all you need to do is make sure it’s installed properly.”
“F-Free of charge?”
“Providing the product to our models is a standard practice. It’s nothing unusual. We’ve done the same for every other model as well.”
This time, it was Park who proactively offered to provide the bed as a sponsorship. If Ha-eun signed the contract, granting her such a request was a trivial matter.
With that reassurance, the negotiation was one step closer to completion.