A good film, even with proper publicity, often needs time for its audience''s word-of-mouth to ferment. This is especially true for movies with limited publicity scale, such as "the electric saw". After one day''s release on Friday and word-of-mouth spread, coupled with the inevitable chain effect of weekend holidays, this film will be released on the next Saturday The attendance rate of 30 theaters in the United States has increased significantly.

Because the film is very targeted in the market, the attendance rate of the movie on Saturday morning has been comparable to the prime time on Friday night. By Saturday afternoon, the audience in the movie hall of the movie continues to increase.

Word of mouth may not be able to significantly increase the audience number of a large-scale film in a short time, but it can significantly improve the attendance rate of "electric saw" with only 30 theaters. Moreover, it can be attracted by the words of other people. Most of the people who come to watch the film are also horror film lovers. They often feel extremely satisfied after seeing the film, and then report to the audience People around you recommend it, which forms a virtuous circle.

In addition, after the Fox Searchlight conference, the propaganda of "electric saw scare" is making further efforts. It is true that the additional fund of $400000 is not much, but it can also do something.

On Saturday night, the average attendance rate of the 30 theaters showing "chainsaw thriller" was more than 60%!

This kind of super high attendance, often only small-scale point show, audience reputation super high film can do!

Although the weekend is not over, but the "chainsaw" has brought a lot of surprises.

In this case, it can be imagined that the box office of the movie on Saturday was about 225000 US dollars from 30 theaters in 30 theaters. The box office of the movie was as high as 7500 US dollars!

With the $4500 of the previous day, it took only two days for the three days of the weekend, and "electric saw" has broken through the weekend box office performance expected by Fox Searchlight.

With such unexpected results and the feedback from the survey and consulting company, the project team of Fox Searchlight''s operation of "electric saw" is almost fully mobilized. It is bound to make the film appear in North American Theaters as much as possible at the beginning of the new week.

"I''m asking for 500 more copies!"

In Fox Searchlight''s office, Golding Clyde almost yelled out to the phone, "the 1000 copies that have been printed must be delivered in place before 6 a.m. on Monday. If you can''t, you can hand in your resignation report directly!"

His style is relatively mild, and he can treat his subordinates with such an attitude. It can be imagined that the pressure brought by his poor performance and the surprise brought by "electric saw".

Hanging up, Golding Clyde drank a cup of cold coffee as fast as he could and kept dialing the number of the person in charge of each theater company.

Fox Searchlight is not a helpless small company. Behind it is 20th century fox, one of the six largest Hollywood companies, and up there is news Corporation, one of the strongest media companies in North America.

As we all know, there are many ties between old companies like fox and cinema companies. As long as a film shows enough potential, some cinema companies will give priority to films from fox when arranging films.

Not to mention those small cinema companies, even AMG, Emperor Entertainment and American artists, the three top commercial cinemas, Godin Clyde called to try to get more number of cinemas for chainsaw.

Without enough cinemas and screens, no matter how good a movie is, it won''t get a high box office.

On the other hand, "electric saw scare" still maintained a high attendance on Sunday. An interview with the stunned professor at Columbia University also appeared in the relatively prominent section of the New York Post. Moreover, with the help of Fox Searchlight, the news also appeared in the entertainment news of Fox TV.

This kind of news will scare off some people, but these people will not like this kind of horror film; people who like horror films will only be attracted. How terrible is a film that can frighten people? Why not buy a ticket and have a good experience?

Movies are always influenced by the social environment. The traditional plasma horror movies in North America can be regarded as the type with relatively small influence. The release of "electric saw" a few years in advance does not violate today''s social trend.

Of course, if it''s delayed for a few months, even if it''s "chainsaw", it will make Murphy spit blood directly

At the headquarters of Emperor Entertainment Group in kesville, Tennessee, as soon as he put down the phone, he pressed the phone and informed his assistant, "let Ronald come."

Chris Wilder is a senior executive in charge of the cinema line of Emperor Entertainment Group. Today, he received several calls from Fox Searchlight, and even one call from a vice president of fox in the 20th century. They frequently mentioned to him a movie, the power saw!

Chris Wilder didn''t have any impression of the film, but he was frequently mentioned by the people of the two companies, and asked the imperial cinema to give enough support in a very sincere tone. It must be a work that can win.A knock at the door interrupted his thoughts. After crisveld said please come in, Ronald with short chestnut hair came in.

"Sit down!" Crisveld pointed to the chair across the desk, and when Ronald sat down, he asked directly, "do you know the movie" the power saw? "

"Well." Ronald has also received several phone calls before. Someone has done public relations for him, and he also has quite a lot of data. "This Friday, a small-scale screening film of Fox Searchlight in North America has been shown in 30 cinemas, and now there are two cinemas in our cinema line showing this film."

Crisveld nodded and asked, "what''s the response?"

Cinema company is also a commercial company, if it is a bad film, he said nothing will let it appear in more cinemas.

"It''s said that I was stunned and stunned."

Seeing crisveld''s puzzled face, Ronald quickly explained, "this is a horror film!"

Recalling the recent data, he said, "in the past two days, this film has already won a single box office of about 12000 dollars. Today, the most conservative estimate of this weekend is that its single box office will also exceed 15000 dollars!"

After hearing the final figures, Chris Wilder was slightly moved. The size of 30 cinemas, the $15000 box office, and the types of horror films are already rare achievements.

No wonder Fox Searchlight and 20th Century Fox people make frequent phone calls. It turns out that they have such confidence.

For any distribution company, if the box office of a single studio is so excellent, it is inevitable to ask the cinema company to increase the number of studios, and the cinema company will not refuse. It can''t compete with the profits.

Crisveld had already thought about adding a screening, and then asked, "who is the director? What about the stars? "

Ronald thought, "the director is Murphy Stanton, a new director."

Seeing the frown of opposite Chris wilder, Ronald immediately said, "he''s had a movie that cost 300000 US dollars to make, and has won nearly 1.5 million US dollars in North American box office."

As if afraid of Chris Wilder''s lack of confidence, he added, "I''ve got news from two theaters that show the movie, and the cinema score people are also following the movie!"

“cinemascore？” Crisveld was puzzled. "When did they get interested in this little production?"

Ronald explained in a timely manner, "I have a friend who works in Cinescore. I called him and asked him. It''s said that this is the job that ED Mintz personally assigned to me!"

"He?" There was a certain solemnity in crisveld''s eyes.

"Yes." Ronald nodded hard, "ed Mintz once in a while watched" the power saw ", immediately called the cinema score to conduct market research on the film, and asked to set up a special database of cinema score for Murphy Stanton!"

Chris Wilder tapped on the table. "So, ed Mintz and Cinescore value the film, and Murphy Stanton?"

Ronald nodded his chin again, which is a plain fact.

"In this way, you can contact Fox Searchlight." Chris Wilder made a decision, "this weekend, the withdrawal of the cinema, some to the" chainsaw thriller "! If its market response is guaranteed, we can consider continuing to increase the number of museums. If it''s poor... "

"I understand." Ronald stood up.

Sunday''s day slowly passed, and night shrouded the vast land. Just like many special occupations, many people are still working and making a living.

As the new week is about to begin, the North American film market is also making adjustments according to this weekend''s market. For films with declining performance and unsatisfactory performance, the number of cinemas will be reduced step by step or they will be directly eliminated from the screening market. Films with outstanding performance will often get the treatment of additional screening on the basis of maintaining the original number of cinemas.

If you want to add the museum in time and appear in front of more audiences, the support of film copy is essential.

In all large and medium-sized cities in North America, we can see Fox Searchlight staff and the people employed by the company. They take back copies from the air cargo company, rush into the cinemas of cities under the cover of night, and send the copies to the cinemas within the specified time.

A copy of the movie "the shock of the chainsaw" is delivered to the destination, which means that the horror film will appear in front of more audiences after the start of the new week, and it will also usher in a real market test.

In total, a thousand new copies were sent across North America.

The box office of the first weekend of the movie is the main reason why the cinema companies are willing to expand the screening. (to be continued). )