April 24 (Friday).

    The movie queen in Prada, produced and released by Wald pictures, directed by Todd Phillips and starring Meryl Streep and Anne Hathaway, is officially launched in North American cinemas today.

    The number of open picture cinemas is as high as 2350;

    More than 5000 screens are shown;

    More than 18000 shows were shown on the first day of release;

    TV stations, radio stations, public transport broadcasting, magazines, newspapers, subway stations, community billboards, school charts and windows, major Internet portals

    In just a few days, advertisements were everywhere.

    The Los Angeles entertainment newspaper and the California entertainment newspaper, as Drucker''s dogleg, are constantly advocating the movie the queen in Prada.

    20 million US dollars?

    Hehe, after the operation of Wald pictures and the head office of Golden Dawn entertainment group, Leng is creating a publicity effect of more than 30 million US dollars!

    For a time, all kinds of operations shocked Hollywood.

    "Oh, my God, there''s a second play!"

    "I thought Wald would keep a lot of low profile after the loss of chainsaw to scorpion king. No, I''m totally wrong! Wald pictures is still the tough Wald pictures. If you lose once, you''ll have to fight back immediately! "

    "Universal pictures may suffer!"

    "Globegroup has just defeated" the chainsaw ", and now another new work of Wald pictures is coming. It must be another fight. For this reason, globegroup will definitely add more funds again, otherwise the situation is likely to be reversed. "

    .......

    A group of people who eat melons in the industry are very happy. They are very keen on watching such things.

    Of course, in the face of the menace of the queen in Prada, universal pictures did not wait to die, but did not hesitate to add funds, and put enormous pressure on the cinema.

    AMC entertainment.

    It''s one of the three major theater giants in North America.

    On this day, Theo, vice president of Universal Pictures, visited AMC entertainment headquarters in person: "Heinrich, we are old friends. This time, you are very unkind!"

    "All right."

    Heinrich, an executive at AMC entertainment, smiles.

    "Hum!"

    The vice president of globegroup, Theo, snorted bitterly and said, "the queen in Prada is on show. It was originally planned to open more than 1600 theaters on the first day, but what about today? More than 2350 cinemas! "

    750 more theaters!

    In the competitive film market environment, the additional 750 cinemas are enough to overwhelm the balance.

    "According to my information, the extra part of Wald pictures'' new movie" queen in Prada "is coming from AMC entertainment."

    Theo''s eyes were cold.

    Smell speech, AMC entertainment company executive Heinrich hands a stand, helpless way: "the contract has been finalized, how can I do?"

    Twenty minutes later

    Global vice president Theo stormed the door.

    "Ah, Pooh!"

    Heinrich said to himself with disdain: "what''s the matter? Do you still regard our AMC entertainment as your little role? The guy who can''t see the situation clearly will be kicked out by the market sooner or later. "

    "I think universal is in a hurry," the assistant said

    "Of course."

    Heinrich said with a smile: "Theo, an old man, keeps saying that he and I are friends, but when did you see him smile at me? Into my office, not even a Hello, Leng is to break in. Yes? Is he going to clap the table with me? What a stupid guy. "

    It''s different now~

    Before 2000, the cinema market in North America was in a big environment of independent domination, with a few cinemas dare to claim to be a cinema company. In this kind of environment, it is not easy for the front line of the major courtyards to live, and they are almost at the mercy of the big Hollywood companies.

    Hollywood''s six biggest movie theaters are enough to manipulate the market!

    For example, in 1999, on the eve of the release of Disney''s "Mount Tai" animated film, the major cinema line companies gave it more than 2200 theaters, but Michael Eisner, chairman of Disney, was very dissatisfied and called the major cinema line companies in person. "We have to increase the number of cinemas, or we will definitely retaliate," he threatened

    As a result, the line side of the major courtyard counseled and compromised.

    "Gone are the days when I once held back and winced!"

    Heinrich said in a deep voice: "our AMC entertainment company is known as" one of the three major cinemas in North America ". It''s not just a name, but we really have the strength. Threat us... Should it be before? "

    My Lord, times have changed!

    The major cinema companies in the North American film market are no longer scattered.

    The market has been integrated!

    AMC entertainment, Emperor Entertainment and ximanke almost monopolized more than 85% of the North American cinema market.

    Now the three major cinema companies, waist board is very hard, very hard!

    Soon.

    Zhuke, who is on the set of the day after tomorrow, immediately learned about the fact that the vice president of universal, Theo, had been killed. He couldn''t help laughing and said, "this old man really can''t keep up with the times. I think he''s not far away from being laid off."

    That''s right!

    It turns out that Zucker is right. In less than half a year, Theo will be swept out of the door by Vivendi group, the parent company of Universal Pictures, and then disappear in Hollywood.

    "Boss, I think there are still many arrangements for globegroup. They won''t wait to die." Said Alexander.

    Zucker nodded: "of course I know. However, they have prepared a lot, and we have prepared... Even less. "

    .......

    Three days later.

    As Monday approached, Universal Pictures lost its voice when Nielsen data released its three-day box office results last weekend.

    Universal Pictures'' Scorpion King took another $14 million at the box office in three days last weekend, and immediately climbed to $65 million.

    But!

    This is only the second place.

    Last weekend''s three-day box office champion was Wald''s new film the queen in Prada!

    ——38 million dollars!

    you ''re right!

    In the first weekend, the film won the box office of 38 million US dollars, won the championship, and created Hollywood''s best opening performance in April!

    "The electric saw" lost.

    It makes the competitor "Scorpion King" arrogant up!

    But now, it can be described as geomantic rotation!

    The movie "the queen in Prada" instantly crushed the opponent and dominated the list. The whole Wald film industry took a bad breath.

    Universal Pictures lost its voice!

    At the same time, many people who want to see Wald''s jokes also feel blocked and unhappy.

    The second watch is on.