To begin with, it was just a few leaked photos—images from a film set.

    At first glance, it seemed like a routine case of minor leaks, but the reactions online painted a more significant picture.

    Is this a new Ju Seoyeon film?What’s the title?I heard it’s called “Gyeongseong Lady.”Oh, is it set during the Japanese occupation again? Sounds predictable.Isn’t Ju Seoyeon gaining popularity in Japan recently? Bold of her to tackle such a sensitive setting.

    The leaked photos sparked discussions across online communities, though the conversations were relatively low-key.

    This was expected—after all, the film hadn’t even been released yet, and fan communities for actors were generally quieter compared to those for idols.

    Even so, Ju Seoyeon’s fanbase was unusually robust for an actor. But the buzz wasn’t solely due to the film’s genre or subject matter.@@@@

    “It’s striking.”

    As the leader of JustX, Rhee Hyun was a globally recognized K-pop idol. Given the current trend of Korean idols being appointed as ambassadors for luxury brands, this seemed like a safe and logical decision—at least from a numbers perspective.

    “They also mentioned they’re open to reviewing additional candidates.”

    Hwang Soyoung, head of Coquelicot Korea’s PR team, scanned through the list of shortlisted candidates again.

    Unsurprisingly, all of them were visually stunning celebrities.

    However, the most eye-catching image wasn’t from an official photoshoot but from the recently leaked photos.

    “It’s rare to see a leaked photo being considered in cases like this, isn’t it?”

    “It speaks to the impact of the image. Plus...”

    The photo in question included members of the Japanese filming crew, as noted by whoever had leaked it.

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