In the heart of Yeouido, Seoul, a department store was bustling with activity. It was the opening day of a pop-up event for the renowned French luxury brand, Violl.

    This year’s event was particularly special, celebrating Violl’s 10th anniversary of launching in Korea. The brand was showcasing exclusive, limited-edition clothing and products designed specifically for the Korean market.

    Violl’s strategy involved tailoring unique offerings for each country it entered, though Korea had long been overlooked compared to others. However, with the rising influence of Korean culture globally, Violl had decided to shift gears, launching a major promotional campaign themed around Korea. This campaign extended beyond Korea to international markets as well, and the epicenter of this launch was today’s event at the Yeouido department store.@@@@

    The workers installing the advertisements couldn’t help but admire the woman standing gracefully beside Jungwoo in the central image. Though she wasn’t officially a Violl model, she seemed perfectly paired with him.

    While Jungwoo was the main focus of the campaign, this woman, despite having fewer photos and less spotlight, was impossible to overlook.

    "Maybe that’s why she’s even more eye-catching."

    Her most striking feature was her eyes, warm like a sunset with a reddish hue resembling ruby gemstones. They could have been intimidating, but instead, they drew you in like rays of sunlight.

    Same here ????So cute ????????????????The department store is packed. Is Violl really that big of a brand?They’ve had their controversies, but people still flock to their exclusive items.Who’s the woman next to Park Jungwoo in the photo?Not ordinary at all. That’s Ju Seoyeon.LOL what?Ju Seoyeon? The Bear Rider???What are you even saying...No way, Ju Seoyeon doesn’t look like that.LOL relatable!!!Seoyeon unnie has always been adorable, but this is a totally different vibe.Our Bear Rider grew up and became a princess???I’m in my 30s... She reminds me so much of her Princess Yeonhwa role.That’s from The Moon That Hid the Sun, right?OMG my parents loved that drama LOL.Honestly, this feels like her true self. It suits her so well!

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