GH Group Headquarters

The newly established Overseas Cultural Projects Team, designed specifically for their OTT drama productions, was abuzz with activity. A heated meeting was underway.

"Did everyone see the Violl ad that went up today?"

"Of course."

"Was this deliberate? I doubt Violl could know this much about the Korean entertainment landscape."

For the team, the rising attention toward their lead actress was a good thing. Kang Taejin, the director present at the meeting, had a rare smile gracing his face.

The Violl ad had transcended being just an ad, turning into a viral meme in the best way possible. It was remarkable how Ju Seoyeon’s starkly contrasting images were fueling the public’s fascination. Most people associated her either with Cha Seoa’s cold-blooded villainy or with the lively, quirky persona she showcased on variety shows.

These images were a perfect fit for Mine, where the lead required an intense, commanding presence. However, the ad had brought back her image as Princess Yeonhwa—a serene, graceful royal.

"Truly a dual-faced actress."

"This new dimension is great. The buzz is undeniably positive."

"That said, New Like Group getting involved is concerning."

Kang Taejin sighed. He had known New Like was keeping a close eye on Ju Seoyeon, especially with Cho Sehee, the chairman’s daughter, constantly by her side.

"It’s unusual for an actress to be caught in a tug-of-war between GH and New Like."

"Normally, we’d just sever ties with one side completely..."

The executives glanced cautiously at Kang Taejin.

"If it becomes known that we pressured an actress, the backlash could be severe."

Kang Taejin spoke calmly, his tone cold and measured. The son of GH Group’s chairman, he had earned his position through sheer capability, climbing to his role as director with ruthless efficiency. His unyielding demeanor made it hard to meet his gaze directly.@@novelbin@@

‘A double-edged sword,’ one of the executives thought. ‘We can’t afford to oppose him recklessly.’

* "Princess Yeonhwa vs. Ju Seoyeon: Who would win?"

* "Don’t drag Princess Yeonhwa into some savage VS debate."

* "The princess wouldn’t even dine with such barbarians…"

* "Seoyeon, please remake Tales of the Hidden Moon just once."

* "Is this really the same smile? [photo]"

* "The difference between Cha Seoa, Ju Seoyeon smiling, and Princess Yeonhwa smiling is hilarious."

* "How does such a lovely face become so fierce?"

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