CHAPTER 296: CHAPTER 92: SKY-HIGH PUBLICITY (PART 2)

Chang Chi also returned past three o’clock last night, only forcing herself to come down for breakfast today in order to leave a good impression on Su Qing Chang. After hearing Chang Mei’s question and the servant’s reply, Chang Chi’s thoughts drifted back to the figure she glimpsed in the PUB last night.

The feud between Yan Wuxu and Fei Qing had become quite a sensation at Daoquan University. Chang Chi had witnessed Yan Wuxu’s humiliation with her own eyes. If it were her, she would never forgive someone like Fei Qing. As Chang Chi pondered, she recalled how much Hang Yishao had been kind to her and felt a shade more somber in her heart.

When Su Ziceng came down, she glanced at Chang Chi’s complexion, seeing that her mood seemed to be quite all right, she then opened her mouth and said: "I’m thinking of holding an auction at Su Bi Auction House on Saturday night."

"At night?" Su Qing Chang was puzzled. He had received news from the auction house that Su Ziceng had been moving in some exhibits, indicating a significant move was forthcoming, but what he didn’t expect was that she would choose a time that didn’t conform to the usual rhythms of the auction industry.

Su Ziceng briefly explained the situation, but she did not reveal too much information.

As for the idea of advertising aggressively, Su Qing Chang did not have much to say. "Are the invitations and the auction list ready?" That’s the crucial point for the success or failure of an auction.

"No need for a list, I plan to keep the full picture of the auction items undisclosed until Saturday night. As for the invitation list, I would like to divide it into two parts: one part my father and Aunt Chang will need to distribute, and another part, I will distribute by my own means."

"Making a mystery out of it," Chang Chi blurted out involuntarily. These tactics of Su Ziceng were nothing new, yet she secretly took note that over the past few months, antiques and suitable auction items in circulation had remained static, with none making their way into Mo City.

Su Qing Chang and Chang Mei also felt surprised, because this was the first time Su Ziceng had asked for their help. Su Qing Chang held sway over important figures in the business and political world, while Chang Mei’s contacts were with distinguished ladies. These were all important clients in the auction market.

Having returned from Paris and obtained the Hall of Fame list from Wen Mai Xue, Su Ziceng had come to understand the importance of connections.

It was Chang Mei who spoke first, "But you must give me a list of the auction items, Saturday night is a rare leisure time, not everyone is willing to spend it attending a meaningless farce." Unseen by each other, Su Qing Chang and Chang Mei both assumed this was another of Su Ziceng’s gaming ploys.

"I won’t disclose the specific auction information, but one thing is certain, the value of this auction will reach five hundred million." When Su Ziceng announced this figure, the table grew quiet once again.

"Five hundred million?" That amount wouldn’t be significant for Su Bi Auction House, which had successfully organized numerous auctions over a decade from now. Remember, the last auction "Yellow Love" that Su Ziceng attended fetched the high price of over "fifty million," but for the current Su Bi Auction House, it was undoubtedly a sky-high price.

"That is all I can disclose," Su Ziceng reached her expected outcome and stood up. This tactic involving numbers was something she learned from Sister Mu.

At "Admiration," there would always be some clothes unsuited for customers’ tastes, left unsold even after seasonal discounts, but Sister Mu didn’t clear them at low prices like most shops. On the contrary, she would price these clothes exorbitantly, and then...

"This item of clothing is worth three thousand?" Su Ziceng recalled her last visit to "Admiration," where she happened to see a piece of leftover seasonal clothing from the previous year that she had handled. She watched Sister Mu tear off the original tag and stick a new price label. The price suddenly shot up tenfold; garments priced at three thousand were too rough even to use as cleaning rags.

"Worn by New," Sister Mu answered without turning back.

"You... wore it?" Su Ziceng looked at the garment clearly not in Sister Mu’s size.

"The value of a product is not simply reflected in its appearance," Sister Mu ignored Su Ziceng’s opposition and hung the "antique clothes" out. What made Su Ziceng even more intolerant was that, in just a couple of days, the item was sold, and the new owner was a somewhat famous entertainment host. Within a few days, Su Ziceng saw the raglike clothing appear on TV.

So, when it came to the topic of the night auction, Su Ziceng’s first thought was artificially inflating the price. She wasn’t exactly clear on the total value of the auction items from Director Luo; according to him, they were supposed to be priceless.

Muttering to herself, Su Ziceng felt the other people at the table were equally puzzled, but unanimously, even Chang Chi grew curious about this "five hundred million" valued auction.

"I’ll draft the specific invitation list," Chang Chi chimed in from the side, displaying a hint of friendliness, "I just hosted an auction myself recently and still have plenty of information at hand. Do you need me to contact the media for a big publicity push?"

"No need, I’ve already thought of a better promotional method than the media," Su Ziceng didn’t refuse Chang Chi’s help. She now needed to utilize every available resource to ensure the smooth conduct of her auction, so that afterward, she would have the energy to explore even broader markets. (To be continued. If you like this work, you are welcome to vote for it with a monthly ticket and recommendation ticket at Qidian.com. Your support is my greatest motivation.)