Return To 1990
Chapter 131
Zong Zong naturally knows this technique very well. The problem is that toads don''t bite, but they are disgusting. Today they have been disgusted.
During this whole day, Lu Feng not only made the business community boiling, but also spread to the entertainment industry. Under the economic effect of fans, some girls who like the four heavenly kings became the first buyers of Jiamei food.
The external telephones of the major factories of Jiamei food kept ringing. I don''t know how many goods were sold. There were a lot of calls and all kinds of interviews came.
Lu Feng received a lot of calls all day. All kinds of new products were on sale. At five o''clock in the evening, the office phone rang.
"Who is it?"
"Is it Mr. Lu?" Zong''s voice was on the other end of the phone.
Lu Feng raised his eyebrows and was surprised that Zong called at this time. However, he can calm down and wait until now. It is estimated that there are no fewer meetings. Lu Feng knows that Wahaha today should be very angry.
"It''s me. Who are you?"
"I, Zong Qinghou."
"Zong Zong, today is a double happiness. How can you call me?" Lu Feng said with a smile.
"Mr. Lu, I''m older than you. It''s no problem to be your uncle. You still have a long way to go in life. Don''t jump around in some gray areas. Just do business well. I''m older than you and don''t want to see things like you."
"What you said is a little heavy. Everyone is a businessman and depends on means!"
"Then you''re serious about advertising."
"I have no money!" Lu Feng said simply, "I have money. I do this? Let''s get straight to the point. You can''t get rid of me. Now Wahaha is famous all over the country. I don''t stick to you. Who do I stick to?"
Zong, on the other end of the phone, was stunned by Lu Feng''s magnanimity. He was stunned for a while and sneered: "you''re aboveboard and shameless."
"I''m a real villain. It''s not so easy for you to get rid of me."
"Really? I''ll kill you. I need your factory in the north. Since you force me to do it, don''t blame me for being rude to you. To tell the truth, in my eyes, Jiamei food is too weak. Even if you get some factories by some means, it is still very weak. Although you rank second in the list of emerging food private enterprises, you are second and second The gap between one and the other is sometimes greater than the difference between heaven and earth. "
"Then touch it."
"OK, wait." the phone hung up.
When Lu Feng pressed the hang up button, he found that Gao Zhiwei and a group of senior executives came in at an unknown time. Obviously, they heard everything on the phone.
"Mr. Lu, are we sure we want to cross with others? Besides, the endorsement of the Four Heavenly Kings is still hanging." the marketing manager was worried.
"If you file a lawsuit, just file a lawsuit. The four of them are called the four heavenly kings? At that time, it will be said that the pictures are misplaced." Lu Feng asked, "did the sales data come out?"
"No, this kind of data is difficult to track, but according to the data given by the six factories, the total distribution volume in the past two days is 1.4 million bottles, and the total sales of other small snacks are more than 2.3 million. It is still expanding the market. The market department estimates that the small snack market is about 20 million and the small can market is between 100 million and 500 million."
"If you continue to buy the newspaper page in Hangzhou tomorrow, it will be written that Jiamei food has sold more than ten million bottles, which can circle the earth."
"Is it too much publicity?"
"Do what you are asked to do, and tell all factories to accept interviews with newspapers and TV stations. Let them remember one sentence: don''t be surprised, don''t stop talking and be crazy." Lu Feng looked at the manager of the marketing department and said: "There''s still something about the four heavenly kings. Don''t say a word. If you die, you just come back and forth. Today you''re like the four heavenly kings, and tomorrow you''re like the four heavenly kings. If you play for a few months, let''s pay him a sum of money, okay?"
"I know!"
"Creating foreign products and creating four heavenly kings to eat our products implies that ordinary people, our products are special products. Find a few people, put on white coats, take a group of photos in the laboratory, get some chemical symbols, and learn to use mysticism. If ordinary people can''t understand it, they will feel high-grade."
"OK!"
Lu Feng''s set of marketing means is definitely ahead of schedule now. Nowadays, TV advertisements are all about shooting a factory, looking for someone to take the product and directly say what to buy. It''s very simple.
If the current marketing is a simple girl, Lu Feng is an old hooligan.
"This can doesn''t seem to sell well." Gao Zhiwei whispered. According to the sales of small snacks in the factory, the sales of cans are so big that today''s sales feel really average. 1.4 million bottles have not been snapped up.
Gao Zhiwei has been to two enterprises, one Wahaha and one Jiamei food. The products of these two enterprises are selling crazy, and there are only these two in the country. If small cans are robbed, they will sell 1.4 million bottles on the first day. It is estimated that the whole people will be well-off.
"Don''t worry, let the advertisement fly for a while. Everything will be done tomorrow. Get off work early." Lu Feng stood up and packed his things.
Lu Feng estimated the sales volume of small cans at about 30 million bottles, because this year''s Wahaha nutrient solution is also the same quantity. Sixteen factories produce these, as well as small snacks and subsequent products.
All the 16 factories have been developed, enough to support a 10 billion level food group. Lu Feng''s design of Jiamei food is in accordance with the requirements of 30 years later.
At more than 7 p.m., the light in Wahaha conference room is still on. Senior management already knows that these two days are not peaceful. It seems that it is not the business of the market, but the business of competitors.
"After the meeting, the marketing department will finish the work and inform the agent there to do it." Zong stood up, his face was not good-looking, and went straight out of the office.
Everyone muttered that production had kept up this year. Unexpectedly, Cheng Yaojin was killed on the way. I''m afraid some departments have been busy recently, especially the marketing, public relations and publicity departments.
The next morning, on his way to the factory, Lu Feng bought a newspaper. He didn''t see the effect of dropping the bomb. Instead, he was bombed by the other party first.
City daily, the front page headlines are printed with huge words. Wahaha is coming. Are you ready?
Lu Feng looked through several newspapers in the newspaper. It was all like this. The boss smiled and smoked and said, "today is all like this. Don''t look through it. You can look at the second page. These are all bought by rich bosses for advertising. There is a line of small characters below. It''s very interesting."
Lu Feng looked at it. There was a line of small characters at the bottom, which said: I''m coming. Are the local small food enterprises ready?
"Wahaha has never heard of it. It''s an interesting name."
"Southern enterprises, haven''t you bought that nutrient solution for your grandson?"
"Is it good?"
"It''s delicious, but the can of Jiamei food is delicious recently. It melts in the mouth and is just right for children."
"What does that line of small characters mean?"
"What can I do for Jiamei food? Old Mr. Jin Yong said that Jianghu is what Jianghu is? Where there are people, there are Jianghu. There are not only people in the business community, but also interests. It''s really Sabre and sword shadow, continuous secret war. Do you buy books? Jin Ping Mei, the kind with illustrations."
"Let me see!"
Seven or eight big men gathered in a pile and turned into curious babies one after another.
Lu Feng looked at these people like this, muttered an immoral sentence, threw the money on the stall and got into the car with a newspaper.
At the same time, there was a similar scene on the streets of Hangzhou thousands of miles away, but a group of people gathered together and muttered about what Jiamei food did and why it had been publishing newspapers for two days. As for its products, I really didn''t see it.
When Lu Feng arrived at the factory, he put the newspaper on the table and pondered for a while. When everyone went to work, he called them all to the office.
"It''s already started. What we need to do next is to firmly grasp the local market in our hands, and then find a way to expel Wahaha." Lu Feng smashed the newspaper on the table and said in a deep voice: "we can''t clean it up because it''s a baby. If I can''t enter its market one day, it has to get out of my market."
"In the morning, I received a call from Du Qifeng. Some of their agents in Xiaoshan had problems. The products were detained and said they failed the sampling inspection."
"I see!" Lu Feng was not surprised by this result. The other party said they wanted to be serious, that is to get to death.
"Report to the local administration for Industry and commerce. If you should check it, even if there is no evidence, you have to deduct the product for a period of time." Lu Feng looked at the crowd: "for small cans, we should vigorously promote them locally, and the market share must go up."
"I''ll go to the market myself, and Mr. Lu can rest assured," the manager of the marketing department promised.
In Wahaha''s office, the newspaper has been placed on the table. At the same time, there is an entertainment newspaper. The signing company of the four heavenly kings has found the endorsement of Jiamei food and is said to be ready to sue. This matter is noisy in the entertainment circle, because at this time, the Four Heavenly Kings just revealed that they want to leave the signing company.
Some small newspapers privately said that this was the work of the four heavenly kings to explore the way for themselves. Anyway, the four big characters of Jiamei food were very hot.
Zong looked at the newspaper. He knew what Lu Feng wanted to do. He wanted to use the lawsuit with celebrities to get publicity.
The first hand has driven Jiamei food out of the local market, and the next is the second-hand. He made an appointment with the local newspaper in the morning. If Lu Feng, the four heavenly kings, can rub it, he can rub it.
He wants to help the four heavenly kings file a lawsuit and scold such unscrupulous enterprises as Jiamei food.
In the morning, the marketing department went to the Administration for Industry and commerce to report it. As a result, it was prevaricated. Although Jiamei food is large locally, it is not as big as Wahaha, and its impact is limited.
At noon, when eating in the canteen, Gao Zhiwei said he would go for a trip. Lu Feng stopped it. He''d better go by himself. He wants Wahaha to feel the pain!