"Do you have any good ideas about the star wedding plan put forward by President Li? Speak freely and listen to it!" Hou Zhengyu said at the marketing conference about love nest resort.

    At present, the marketing department of the brand center has started to carry out multi-channel publicity for the love nest resort in Bali. However, as the hotel has not completed the transfer of all its assets, the early publicity mainly focuses on the vertical media and new media of related industries. The founder of the Shandu B & B Resort, together with several investors, has invested in the acquisition of the love nest resort in Bali News and information publicity of suner resort.

    In addition, in order to stir up the hot spots, he deliberately borrowed the news that the rich man surnamed Li had bought the Four Seasons Resort in Tahiti.

    If it wasn''t for Li Yang''s prevention, he almost bought the water army to direct the topic and deliberately linked the two to hype the topic.

    However, some people on the Internet have linked the two together, causing a wave of hot discussion. After all, the audience of the topic is not wide, so it did not cause too much waves.

    "This is the star couple listed in our recent statistics. At the top, these are the well-known stars who have announced their love affairs and have already planned to get married. For example, this couple, who just got their license half a month ago, are the most suitable candidates. Both of them used to be traffic stars, and now they are still popular stars!" Marketing manager put ppt on the big screen.

    "But the question is, how can we better cooperate with these stars and let them happily choose to hold their wedding in our love nest resort?

    In fact, some second - and third tier stars may choose to cooperate with us for money, and get paid for free marriage.

    But the wedding influence of these stars is limited, and the publicity effect of our resort hotel will not be very good.

    Unless we use their wedding to create an event marketing, but it''s not very easy to operate, and maybe it will get angry!

    However, if we choose to be a popular star, marriage is a life event, I''m afraid we won''t change our choice because of money, unless we are lucky that the place they choose in their heart is our place, but we won''t consider this probability for the time being!

    We need to come up with a more stable way, so I hope you can use your brains, speak freely and talk about your ideas. This is also the main difficulty we are facing at present! "

    People are lost in thought, which is really a thorny problem.

    If you talk about business cooperation with a star, but the wedding is a private matter, is a major event in life, too commercial cooperation is estimated to be unable to move the star, especially the popular star.

    And they also have to consider the cost and effect of this marketing, can''t spend a lot of money, but can''t get the effect.

    "I think we can''t follow the current conventional thinking, we have to jump out, because I think it''s a bit stiff no matter how we talk about it!" Hou Zhengyu said.

    If it is this way, Li Yang can also think of it. The reason why he gave it to them is that he hoped they could come up with a better way.

    "Shall we ask them or one of them to help us shoot the advertisement of our hotel first, so that we can have a reasonable opportunity to get to know them, so that we can ask or propose them to get married in our hotel under the condition of informal negotiation?" Said a young man.

    Hearing what he said, many people nodded one after another, feeling that this method was better.

    "Well, it''s better, but it''s not better!" Hou Zhengyu still thinks the plan is not good enough.

    All of a sudden, Li Siqi raised her hand and said, "I have a good idea!"

    After Li Siqi was transferred from Youshan to the brand center, she has been engaged in the copywriting planning of the marketing department in her old line, but it is only one of many copywriting planning.

    Everyone looked at Li Siqi.

    "Say it!" Hou Zhengyu looked at Li Siqi and said.

    ……

    In the office, Li Yang has just finished reading the construction schedule of Youmao Inn branch. At present, the second branch has officially opened, and the third and fourth branches are also under construction.

    "It''s time to transfer jiguayi to the brand center to be the first person in charge of Youshan business department!" Li Yang puts down the document, abdominal Fei way.

    No one is more familiar with the operation of Youmao Inn than Jigu Ayi. After more than a year of honing, Jigu Ayi has grown up, and her performance has satisfied Li Yang.

    Li Yang took out his mobile phone and called jiguayi: "Xiaoyi, I have time to come here today. I have something to talk with you!"

    "OK, brother Yang!" Jiguayi responded. After mobile phone hung up, Li Yang looked at the jitter with his cell phone. He accidentally saw a video clip about tiktok''s love affair 3,

    .

    Seeing this video, Li Yang''s eyes suddenly brightened, and his face was also excited.

    "Why don''t I do variety shows to promote resort hotels?" Li Yang said excitedly, recalling his RV campsite project and the reality TV variety show CO produced by Tencent, he received very good results.The show captured a large number of fans who love self driving and travel, and also brought the trend of self driving. It made his Ranwu Lake RV campsite become more and more popular, and even made the whole RV campsite industry become more and more popular.

    Not long ago, Li Yang learned from the industry association that the name of Li Yang was on the list of the tourism industry summit to be held in China this year. Li Yang will attend the summit on behalf of Sichuan Province and give a speech on RV campsites.

    Dangdang -

    the door is knocked.

    "Come in!" Li Yang answered, looked up, and saw Hou Zhengyu come in excitedly. He couldn''t wait to say, "Mr. Li, we just had a meeting about the star wedding, and we had a new idea. It''s great!"

    "You don''t think of variety shows, do you?" Li Yang asked with a smile.

    Hou Zhengyu was stunned. Did Li Yang think of it before? Was he not satisfied with the plan.

    "Yes! How do you know? " Hou Zhengyu said with a bitter smile.

    "Really, ha ha ha, when I just watched my mobile phone, I suddenly thought of the popular variety show of real person observation!" Li Yang said with a smile, did not expect them to think of a piece.

    "Yes, that''s what the little girl Li Siqi said about the real person observation variety show!" Hou Zhengyu said with a laugh. I didn''t expect that.

    "Come on, talk about your specific plan!" Li Yang waved to sit on the sofa with Hou Zhengyu and asked his secretary to bring them coffee.

    "We can imitate a series of observation variety shows, such as" daughter''s love "," man doing housework "and so on, and make an observation variety show with the theme of love and marriage, such as" daughters'' wedding "or" let''s get married "and so on. We can choose the shooting site in our hotel, and even present a star''s wedding directly in the program , to show the service process of different weddings customized for stars in an all-round way, and to show our service concept and characteristics.

    And with this as the starting point, we can invite some well-known star couples. After all, it''s a very unique memory to be able to record their wedding in this way! " Hou Zhengyu began to talk about the scheme they just touched.

    "Good!" Li Yang happily said that the shooting cycle of variety shows is far less than that of films and TV plays, and the publicity effect and influence are very good, even more than that of successful films and TV plays.

    The main variety show can have more shots and time for them to show the hotel scenery and their own services, and will not let the audience rush to disgust.

    "Immediately refine the plan according to this idea and start to implement it. The sooner the better!" Li Yang said.

    "OK, we''ll do it now!" Hou Zhengyu said.

    After leaving Li Yang''s office, Hou Zhengyu immediately called Li Siqi and others to his office and set up a small project team to be responsible for the program and follow-up work of variety show.

    Not long later, Jigu Ayi also came to Li Yang''s office. Li Yang didn''t see Jigu Ayi for a long time. Before that, she basically did some work with Hou Zhengyu.

    "Brother Yang!"

    "Xiaoyi, here you are. Sit down!" Li Yang motioned Jigu Ayi to sit down on the sofa. Although Jigu Ayi still looks so young now, the whole person''s energy and spirit has completely faded from the former childishness and appears to be able and mature.

    "Brother Yang, is there anything important about calling me here?" Jiguayi asked with a serious look. She knew that Li Yang was very busy now. If it was a small matter, she said it on the phone.

    "It''s a very important thing." Li Yang joked, "what would you like to drink?"

    "Boiled water!" Said jiguayi.

    Li Yang asked his secretary to pour water for jiguayi, and then talked with her about some recent things about the Inn and some ideas about the operation of the new hotel.

    Jiguayi talked a lot with Li Yang.

    "Brother Yang, are you going to transfer me to the new store?" Jiguayi said with a smile that she had guessed that Li Yang would definitely transfer her to a new store for a long time. After all, the old store''s operation is very stable at present. She doesn''t need to keep an eye on it. Any store manager can manage it well.

    "No, you must be in charge of the new store, but our next two new stores will also open one after another. It''s certainly impossible to rely on you, so I decided to transfer you to the brand center to be fully responsible for the operation of the Cat Inn chain. That is to say, you are not only a single store manager, but the general manager of the whole chain brand. You are responsible for managing all the store managers and managing the brand Operation of all stores! "

    Hearing Li Yang''s words, jiguayi was shocked again, just like Li Yang wanted to promote her to be the store manager, so suddenly, and so let her blood boil.

    She thought of Li Yang''s words and the day that almost changed her life.

    Li Yang is her bole. Without Li Yang, she can''t even imagine that she can be herself today, but she still can''t imagine that Li Yang will be promoted to be the general manager of Cat Inn chain.

    "Brother Yang, I, I will live up to your expectations!" Jiguayi''s expression once again became firm, although she was also worried that her education was not high, she could not do well, and failed to live up to Li Yang''s expectations.After all, the whole brand center is full of highly educated people, and there are many people who are more capable than her. She has some inferiority and no bottom in her heart.

    But after thinking about it, she felt that since Li Yang trusted her, she couldn''t put off learning because she didn''t have enough ability.

    "That''s good. I''ll have to rely on my strength." Li Yang actually knows jiguayi''s idea, "don''t care about education background. In my company, everything depends on ability. As long as you make achievements, all doubts will be overcome!"

    Li Yang also knows that the pressure and challenge she will face when she brings jiguayi up is unprecedented, but every leap and breakthrough in her life does not need to experience all this?

    Even though Li Yang has the system, he has also paid a lot to try, to learn, to make himself from Xiaobai to a real person in the industry.

    "Well, brother Yang, I know. I will live up to your expectations." Jiguayi said with firm eyes.

    ……

    Hou Zhengyu knew that Li Yang attached great importance to the variety show project of real person observation, so he asked the team members to work out a complete plan with the fastest speed.

    Everyone lived up to their expectations and worked overtime. The first plan was formed at noon the next day. After a discussion, it was improved and optimized again. It was completed around 11 pm that day.

    "It''s hard for you today. I''ll ask you to have a midnight snack. Everyone can go to work an hour late tomorrow morning!" Hou Zhengyu clapped his hands and said.

    "Thank you, Mr. Hou!" Everyone is very happy. Although these two days have been very hard, everyone has high morale. Now that we have finished all the plans, we have a great sense of achievement.

    Li Yang didn''t expect that Hou Zhengyu and his team had worked out the final plan in less than two days.

    The name of the variety show in the plan is tentatively set as "let''s get married", and two cooperative media are initially planned, namely mango satellite TV, Zhejiang satellite TV and Pearl satellite TV. The specific choice will be determined according to the subsequent negotiations.

    The program also lists the candidate star guests and the reasons for choosing them. The program has a detailed analysis, including star traffic, word-of-mouth, fans, audience, recent news trends, and the film and television works currently being shot, etc.

    Of course, the final candidate can only be determined through actual communication and negotiation.

    "By the way, Mr. Li, a group of ordinary guests will be added to the guests. Our project team agrees that you and your girlfriend are particularly suitable.

    In this way, you can get higher exposure in the program, further promote the publicity effect of our brand, and increase the influence of our brand through your personality charm.

    You should be aware that brands are cold, especially in this era, which is the importance of spokesmen. By binding the original abstract brands with human beings, we can instantly shorten the distance between brands and users.

    And if you win the audience''s favor through the shaping and presentation of the program, as the founder of our brand, the influence of our brand will be greatly improved! " Hou Zhengyu asked with a smile.

    Hearing Hou Zhengyu''s words, Li Yang raised his eyebrows and felt that it was a good proposal.

    But on second thought, it seems to be wrong

    ……

    [thank you for the reward of 5000 yuan less than feather. Thank you very much for your monthly pass! 】