Du Huohuo is the boss of Donghai Jinqiao Media Co., Ltd. Jinqiao media founded by Du Huohuo is one of Huaxia 4A advertising companies. He has acted as an agent to plan product advertising of many brand companies and is quite famous in the circle.

    After having morning tea with customers, I came to the company at almost nine o''clock. All departments inspected and found that many designers in the design department were talking about something around the computer.

    "What are you talking about so lively?" Du torch went over and asked.

    "Mr. Du, good morning."

    "Mr. Du, there is a new post in the advertiser''s house."

    "Fight Tianyi with ice orchard advertising."

    "There are thousands of follow-up posts, which are manually placed on the top by the administrator and hung on the home page of the website."

    Battle Tianyi planning?

    Du Huohuo frowned: "have you finished the work at hand? What''s good about this boring saliva."

    "Mr. Du, it''s not salivary. The content is very detailed and professional."

    "I guess this double gun should be the vest of a big man in the industry. Tianyi doesn''t like it."

    "Tianyi CD''s virtue is much more unpleasant to his eyes."

    "The old red man doesn''t know where he has a sense of superiority. It depends on him this time..."

    Du Huohuo didn''t continue to listen to the staff''s comments. He went back to his office, opened the computer and logged in to the Chinese advertiser''s home forum. It''s easy to find the post in the staff''s mouth on the home page - "on the advantages and disadvantages of glacier orchard and fruit orange advertising this summer".

    significant.

    After receiving the Blue Mountain coffee sent by the Secretary, Du torch opened the post and tasted coffee while reading the post.

    As the staff said, the content of the post is very professional and meaningful.

    This paper focuses on the "ROI" principle of William bernbach, the representative of advertising literature school, and expounds it from three perspectives: relevance, originality and shock. The Tianyi planning was completely hanged.

    The double gun will point out that the advertisement of glacier orchard takes the intimate route, so the advertisement of fruit orange planned and shot by Tianyi only wins the glacier orchard in terms of force. However, the advertising force of fruit orange is not high. Compared with dove''s window advertisement, there are five fruit orange advertisements on both sides.

    In terms of relevance, the advertising films planned by Tianyi highlight Su Youpeng more. Trying to use Su Youpeng''s star effect to drive consumers, but ignoring the close relationship between advertising content and products, it is not as close as the relationship between advertising content of glacier orchard and consumers.

    In terms of originality, the creativity of Tianyi planning is very fancy, which seems to attract consumers, but it is not as clear and simple as the creativity of glacier orchard, and has strong scalability.

    And the shocking impact... Does not mean that the more lively the advertisement, the more shocking it will be. The advertisement of the glacier orchard seems dull, but the father and son twist their hips with the glacier orchard and the advertising words "shake the glacier orchard before drinking" have brought consumers a higher degree of shock!

    There are thousands of words. The extremely professional terms are mixed with many gags. They are serious and interesting. Even laymen are happy to read them and will not lose interest in reading because of the astringent and difficult advertising terms.

    After the professional discussion, the two guns turned the topic back to the forced aspect.

    He bluntly said that it doesn''t matter whether the advertising is high or low. What matters is whether the advertising will help promote product sales, improve enterprise popularity and realize enterprise profits.

    Glacier orchard

    Du torch suddenly thought of having a party with friends a few days ago. His friend''s eight year old son shook hard with copella juice. Attract their little princess to follow suit. Two little guys shake and shout "glacier orchard, shake before drinking"

    At the end of the article, two guns will break the news.

    The shooting process of Guoli orange advertisement is very rough. It once photographed Defu girl Liu Tao beyond recognition. It has no purity and delicacy in Defu advertisement. At first glance, it looks like two people.

    Liu Tao''s agent argued and asked Tianyi to plan a remake. Tianyi planning refused arrogantly, and the two sides were at one time very angry. Fortunately, Su Youpeng came forward and presided over justice after seeing the shooting lens. Tianyi planning had to agree to remake, and the situation calmed down.

    Seeing this, Du torch did not hesitate to intercept the picture and save the post.

    He believes that many advertising companies will do so.

    This is a big deal.

    Whether true or false, it''s enough for Tianyi planning to drink a pot.

    In the future, who will compete with Tianyi to plan the advertising list? This post will be put out. Tianyi will be three points shorter first!

    Finally, double guns will send out their doubts in the text.

    "... Mengren film and television is a grass-roots company. Tianyi planning is a famous 4A advertising company, but the advertising made by grass-roots company completely wins the works of Tianyi planning. I can''t help asking, what''s the matter with 4A advertising company?"

    "Is the 4A advertising company not worthy of its name and its level is not as high as the rumor, or is the 4A Association lax in checking and allowing Tianyi planning to sneak in?"

    either-or?

    It''s too insidious!

    But I like it.

    No wonder there are so many replies.

    Du Huohuo smiled and resolutely joined the reply Army: Tianyi planning can not represent all 4A advertising companies. I hope 4A Association will strictly control it in the future.

    Remembering the unpleasant experience of dealing with Ye Zhirong on Tianyi CD, Du Huohuo felt that just replying seemed not enjoyable. He took out his business card holder, found Ye Zhirong''s business card and hit it on his landline.

    "Hello, Mr. Ye. I''m old Du of Donghai Jinqiao."

    "There is a post on the advertiser''s house today. Have you read it?"

    "Didn''t you see it? Then don''t look at it. I''m angry..."

    "What? Have you read it? Hey, an article on hydrology, don''t take it too seriously..."

    Drool?

    Proper professional Facebook!

    After talking on the phone, Du torch showed great grace. The receiver was stuck to his ear and waited for ye Zhirong to hang up first.

    He didn''t let him down. He heard the voice he wanted. Ye Zhirong scolded his mother.

    You deserve it. I think you dare to put your sense of superiority in front of me again in the future!

    Then again, whose vest will this double gun be?

    "Hey, Lao Kong, have you read the post on the advantages and disadvantages of ice orchard and fruit orange advertising this summer?"

    "Will the double gun be you?"

    "Don''t dress up. Last time Tianyi took down the list of Mushi women''s clothes, ye Zhirong ran against you in public. If I hadn''t pulled it, you almost didn''t do it..."

    "What, it''s really not you? Who could it be? Could it be Xiaopei of Jiashi? It seems that ye Zhirong cried in March..."

    Because of Ye Zhirong''s sense of superiority in Hong Kong, he offended too many mainland colleagues, so that he lost his identity with two guns.

    The person who knows you best is often your enemy.

    The advertising circle is still inquiring about and guessing the identity of the double gun general, and ye Zhirong has determined it.

    That damn grass company!

    They must have done it!

    Dangdang.

    The Secretary knocked on the door with a document and saw the floor in a mess. His eyes looked at his nose, nose looked at his mouth, and mouth cared. He just didn''t see it.

    "President ye, a fax from Meiliyuan."

    "What does it say?"

    "They said that the follow-up cooperation was suspended and they needed to discuss it again..."

    Bang Dang!

    Ye Zhirong fell off the boss''s chai