China has always had the tradition of "every five small celebrations and every ten Daqing".

    2009 coincides with the 60th anniversary of the founding of Huaxia.

    In the 60th year of Daqing, the publicity work of this year''s National Day parade has already started, and the public is also looking forward to the arrival of the parade day.

    ****Convey the spirit in advance. From May to November, local satellite TV stations can only broadcast TV dramas with the theme of National Day gifts during prime time (20:00-22:00).

    This means that the TV screen will be fully "red" in summer and autumn this year.

    Anti Japanese War dramas, espionage dramas, times dramas, anti special dramas, military dramas, large industrial theme dramas and other "Flying Red" screens focusing on promoting the main melody; Those hilarious TV dramas gave up their prime time.

    Costume dramas, idol dramas, workplace dramas and family ethics dramas have given way to prime time. Although * * * * denies that costume dramas are banned, it acknowledges that the family ethics dramas on the popular screen have changed somewhat and entered the strange circle of "three breaking and one suffering".

    It clearly shows that the themes of broken family, broken emotion, broken marriage and family suffering, "stepmother, stepfather and ugly mother" in family ethics plays should be eliminated from expansion.

    In the summer and autumn of this year, the formal drama and gift drama ushered in spring, and produced fruitful results under the background of a hundred flowers in full bloom.

    Since May, from time to time, excellent gift dramas have amazed the screen and been praised by the audience.

    The 30 episode Spy Drama "lurking" produced by Meng Ren, instead of directly going to the stars to grab the ratings ranking in the past, it adopts a more traditional broadcasting method, that is, going to the stars first, and then determining the star price according to the ground broadcasting effect.

    Local stations in four big cities bought the ground premiere right of "latent" at a high price and officially broadcast it at the end of June.

    Although the audience fainted a little in the first day or two, with the promotion of the interlocking plot layer by layer, the audience is also getting better.

    Citing the report of Chengdu Evening News, "the trend of espionage drama set off by plot and plum blossom archives has not faded, and the TV drama latent, which appeared on cdtv-1, has blown a viewing tornado."

    After the premiere of Chengdu TV station, from the third day, "latent" ranked first in the ratings of Chengdu.

    According to the authoritative viewing statistics provided by sofrey, the ratings of "latent" in Chengdu have always been the highest, with the highest ratings reaching 8.3% and the average ratings around 7.5%, setting a new high for Chengdu TV station in recent years.

    Not only Chengdu, but also the other four cities.

    The excellent results of the premiere of "latent" on the ground channel moved the hearts of chat Sao on major satellite TV.

    Reject cute people?

    sure.

    But you can''t mess with interests.

    What''s more, the so-called cute drama "latent" is the same as the previous "bright sword" and "soldier assault". It is the cute people who provide the script, cooperate with other investors as the main investor, and hand it over to a third party for production and shooting.

    Strictly speaking, it is different from the traditional cute drama. This model is likely to continue the popularity of ratings and word-of-mouth take-off of "bright sword" and "soldier assault".

    Why not grab the premiere right?

    ……

    ZHENG Ke Yu came to Yanjing satellite TV as promised.

    He came to see a deputy director of Yanjing satellite TV. He made an appointment the day before yesterday.

    The content, of course, condemns Mai Xiaoyu''s behavior of breaking the rules through arch fire and obscure ways. Through appropriate and ingenious ways, strive to reach an agreement with the deputy director to make him support the "sanctions" of the TV station against Meng people.

    After communicating with the front desk staff, the front desk staff determined that Zheng Keyu was on the reception list of the deputy director today, so they were ready to lead him to the deputy director''s office.

    While waiting for the elevator in the lobby on the first floor, the staff of the two TV stations rushed back from the outside and hurried to the elevator.

    "It seems that many satellite TV stations are interested in lurking. It''s not so easy to get it back."

    "It''s said that the director always has friends with cute Liu. Maybe he has a way."

    "I hope so, but even if I win, the price will not be cheap."

    ……

    The conversation between the two employees of the film purchasing department came into his ears. ZHENG Ke Yu''s heart was covered with a shadow. He put a question mark in his heart about the results of his meeting with the deputy director of Yanjing satellite TV.

    lose the first battle!

    I''m afraid there will be negative instructions from Dong Ning this time.

    It is not unreasonable to say that ironmaking needs to be hard.

    Mai Xiaoyu broke the rules of the TV circle and exposed the dark side inside the TV station. However, cute people''s drama can bring rich profits to the first and second tier satellite TV.

    In order to maintain the rules of the television circle, your family can turn a blind eye to the huge profits, but what about other families?

    Who can guarantee that other families, like yours, can make money like dirt?

    Instead, it''s better to start first!

    In this way, because of the success of "lurking" after it was broadcast on the ground channel, the exclusive film and Television Alliance spontaneously formed by various TV stations emerged and suffered the first wave of blow.

    Then came the second round of attack.

    In mid July, the Disney 3D blockbuster "the wizard of Wonderland" invested by Meng Ren was released all over the world!

    "I don''t understand why oriental faces appear in a fairy tale."

    "I''ve seen the king of Kung Fu. The oriental girl has no sense of existence in front of Jackie and Li."

    "I now believe more and more that Oriental people want to invade our United States through culture. As far as I know, Youjia Oriental film company wants to buy XX cinema."

    "I guess Disney is for the Oriental market. My Oriental friends told me that the oriental girl is very famous in their East and has a lot of fans."

    ……

    "Who can tell me what the ghost Liu Yifei in the poster is? Isn''t the wizard of Oz a western fairy tale?"

    "You are the ghost! Our fairy sister asked you to annoy you? The wizard of Oz is a prequel to the wizard of Oz, and you know it is a fairy tale. How do you know that there are no oriental witches in oz?"

    "I wonder how Disney picked Liu Yifei. Did she sleep in the United States?"

    "I sleep with women in your family! It''s not your fault that you''re mentally disabled. What''s wrong is that you''re still ashamed of your mental disability! The screenwriter of the wizard of Wonderland is ah Zheng. Meng Ren has an investment and recommends sister immortal. What''s the matter? I don''t know that sister immortal is the sister of boss Meng Ren!"

    ……

    Before the release of the wizard of Wonderland, many voices at home and abroad questioned sissy''s role as one of the three heroines.

    Foreign doubts have risen to the height of racial discrimination, so both the media and the public are more careful.

    Domestic doubts, although the sunspots speak hard, sissy has a lot of fans and has a strong counterattack.

    The industry has calmed down a lot and is waiting for the release of the wizard of Wonderland.

    There are only two factors to evaluate a film and its actors: word of mouth and box office.

    Either good word of mouth or good box office. As long as you can occupy the same, both movies and actors can write special books.

    If the word-of-mouth and box office are not satisfactory, sissy is likely to take the pot for the wizard of Wonderland and become a scapegoat for the film. Mai Xiaoyu will also lose his bet with Disney and lose miserably.

    At that time, the media at home and abroad will certainly attack it. It would be good for Disney to remain silent and not comment.

    So the industry and the media are waiting.

    But no one thought that the broadcast of the wizard of Wonderland would set off a 3D film frenzy sweeping the world

    In mid July 2009, the global Premiere of the wizard of Wonderland was held in the United States.

    Subsequently, the magic adventure 3D blockbuster made by Disney was released in more than 3900 theaters in the United States. With an amazing achievement of more than 90 million, it topped the box office list at the first weekend!

    More than 90 million... NIMA''s box office at the first weekend was nearly 100 million!

    North America was shocked.

    The industry was shocked.

    Followed by the analysis of the film by North American filmmakers and film critics, including the composition of the box office.

    After analysis, it is not difficult to find that there are many reasons for such a high box office at the first weekend.

    Disney signs and publicity efforts; The reputation of the wizard of Oz; The contribution of high ticket prices of 3D stereoscopic cinema and IMAX giant screen cinema... And the topic heat caused by the starring of sissy.

    The wizard of Wonderland is not the world''s first 3D film.

    As early as 2004, Warner company launched the animated blockbuster polar express and simultaneously released IMAX and 3D versions, which made more than 60 million US dollars at the box office in more than 80 IMAX cinemas around the world.

    The following year, Disney Company adopted Dolby''s 2D to 3D technology to launch the 3D version of the animation "Four Eyed rooster", and its box office was nearly four times higher than that of the 2D version.

    Subsequently, Hollywood, which tasted the sweetness, successively launched a large number of similar Pseudo 3D films, but its rough picture quality attracted great controversy.

    At this time, "the wizard of Wonderland" was born, bringing exquisite pictures and pleasant 3D visual enjoyment to the audience with huge investment, creating an amazing box office of nearly 100 million at the first weekend. It marks that 3D films have begun to embark on a new road of high investment and high output.

    According to the box office rule of the summer festival in North America, the film box office is mainly concentrated in the first week, and then began to decline significantly. Unlike the Christmas festival in North America, the box office performance can last for a long time.

    To put it bluntly, the box office of American summer films is easy to be early Xie, while the box office of Christmas films is stronger and longer.

    This is also the reason why avatar finally decided to postpone its release to Christmas.

    Disney chooses the summer vacation file mainly from two aspects. First, they have two 3D films, in addition to the wizard of Oz, Alice in Wonderland; Second, before avatar, with the novelty of high investment 3D films, strive for the audience to grab high box office.

    They will not admit that they will feel great pressure in the face of Cameron''s 3D science fiction film Avatar; It will not admit the influence of Mai Xiaoyu''s suggestion of "avoiding Avatar".

    Anyway, the wizard of Wonderland succeeded.

    "The epic level 3D film gives people relaxed and happy visual enjoyment. The film constantly challenges the Visual limit of the audience and gives the audience unlimited imagination space."

    "Imax3d is undoubtedly the best presentation version of this extreme audio-visual. Under the presentation of IMAX screen, everything is particularly lifelike, like a magnet, involving the audience in this magical world."

    "The film fascinates oz fans. Mira Kunis presents an excellent performance with great temptation. Director Sam Remy has a perfect illusion technique."

    "The success of the wizard of Wonderland makes people look forward to the 3D science fiction film Avatar released this Christmas. Perhaps 2009 will become the ''first year of 3D'' in the new era. The development of stereo photography technology will promote 3D films to enter the second golden period in history!"

    "The plot of the film is so simple that the surrounding audience will regret why they didn''t take their children to see it."

    "In addition to excellent 3D effects and gorgeous visual effects, is there anything else to see in this fairy tale film?"

    There is praise and criticism in public opinion, but the evaluation of the wizard of Wonderland is more praise than criticism. According to the box office results at the first weekend, the North American box office of the film is likely to exceed 300 million in the future.

    Considering the North American box office sharing model and the global box office market, it is certain that the wizard of Wonderland made a lot of money at the box office, and Mai Xiaoyu also won a bet with Disney.

    However, there are still differences in American public opinion about sissy''s starring role.

    There is a recognized voice: sissy''s performance in the wizard of Wonderland is much stronger than that in the king of Kung Fu. Although she plays a witch without the magic smell of a witch, she shows a unique fairy smell, which adds a lot to the film.

    There are also opposing voices: as an oriental, he appears in the wizard of Wonderland. If it is played by European and American stars, such as Christine, the box office at the first weekend must be more than 100 million, and the overall box office of the film will be higher.

    This may or may not be true. No one is accurate.

    However, the main creators of the wizard of Wonderland, including the hero and two other heroines, also affirmed sissy''s performance in the film when asked by reporters.

    Christine publicly sent a document to support sissy through Twitter, and also sent a group photo of the two, stating that they are good friends. She sincerely congratulated sissy and was happy for sissy''s success.

    Sissy also interacts with Christine through twitter

    The global release of the wizard of Wonderland has also achieved good reputation and box office in other countries. The film was released in 46 countries and regions around the world, but it was released later in China. It was not until the end of July that the wizard of Wonderland landed in China cinema.

    At this time, "magic mirror" has withstood the impact of the new film in the second week and won the box office champion next week by a very weak advantage. The praise rate of inemascore is "B +" and the praise rate of North American Film Critics collected by rotten tomato website also reaches 70%.

    The late release in China is not that the producers do not pay attention to the Chinese market, but to take time to hold a premiere in China.

    Not to mention the three investors, Mengren is the Chinese company of chiguoguo, and Hualong is a Chinese film company in American skin; Just considering the rapidly exploding Chinese box office market is enough for Disney to pay attention to.

    The explosion of Chinese film box office market has attracted the attention of all Hollywood film companies. The premiere ceremony held in Yanjing was prepared for Chinese audiences.

    At the premiere, sissy was the leading role, none of them!

    Chinese audiences have long been waiting for the late "Wizard of Wonderland", and all major cinemas have increased their publicity, promotion and film arrangement rate because of the box office results of "magic mirror", while sissy''s fans are ecstatic.

    The wizard of Wonderland is not the first 3D film introduced in China, but it has become the most famous 3D film in China and the most invested 3D film because of sissy''s starring role.

    This film is the first IMAX Experience for many viewers. Due to the relatively low per capita share of domestic 3D cinemas, especially IMAX giant screen cinemas, it is difficult to find a ticket for IMAX giant screen cinemas in some cities.

    For Mai Xiaoyu, there is no such word as hard to get one vote.

    Although he didn''t attend the premiere of "the wizard of Wonderland" in Yanjing because of shooting "Mao cheat", he contacted Chen Xiangxi and contracted the IMAX screening Hall of a Hailian cinema in Yanjing.

    He invited all members of the crew of Mao lie to watch the film together as a reward for their hard work during this period.

    However, in the early morning of the film watching day, Mai Xiaoyu, who was filming with group B, received a call for help from group a director Lin Yiping.

    "Mr. Mai, help!"

    "Speak slowly and don''t worry."

    "We can''t wait. If we slow down, we''ll be taken away by the police uncle..."