CHAPTER 398: CHAPTER 224 ENDORSEMENT_3

As the two chatted and walked along, Shu Wan in a bright red coat and Fu Yang dressed in all black, they attracted countless eyes.

Before long, photos of them walking together hit the trending sections of major platforms.

"Seriously, when you are this pretty, you really don’t need any marketing budget," one comment read. "Shu Wan trends as if it costs her nothing, but I actually believe her hits are all organic."

"The person before me, I believe it too. I’m not a Shu Wan fan, but every time I see her, I click to take a peek. My eyes thank me."

"Shu Wan’s coat looks really nice, as does the scarf. The bag is too expensive, goodbye. Oh, and the shoes look nice too."

As the saying goes, a pretty face and good taste are the best fashion items.

Every time Shu Wan trended because of her high beauty quotient, the clothes and accessories she wore became highly sought after.

After a while, even the dimmest brand managers could see the tremendous commercial value in Shu Wan.

However, up to this point, Shu Wan hadn’t signed any major fashion endorsements.

The main reason was that Shu Wan’s industry clout was a bit awkward.

In terms of viral popularity, Shu Wan was undeniably the queen of hot topics—any topic with her name could explode on the trending list within minutes.

Yet when it came to her status in the industry, all she had was a supporting role in "Yun Ni" and a 10-second cameo in the "Netherworld Ring" movie.

This made her portfolio quite thin, and she urgently needed a leading role to solidify her status.

The awkward part was, that role turned out to be in a campus film.

Even though the highly popular Shu Wan and Fu Yang were cast, the industry had low expectations.

For a star who only had buzz, brands naturally hesitated to sign contracts.

Of course, there were big international brands willing to take a risk, like Di Ao, who had offered Shu Wan a "brand friend" endorsement project.

There were several levels of brand endorsements: brand spokesperson held the highest value, followed by brand ambassador, then brand friend, and the lowest being brand experience officer.

Although being a brand friend was just a short-term collaboration, getting the attention of a major international brand like Di Ao was elusive for many stars.

Wang Tian always tightly controlled the number of endorsements Shu Wan had, always aiming for high-quality, prestigious brands.

Now that Di Ao had extended an invitation, Shu Wan naturally agreed.

Therefore, the red coat she wore today was Di Ao’s new release for this winter.

Without exaggeration, the moment Shu Wan wore it, sales of the coat, priced in tens of thousands, surged exponentially.

Shu Wan and Fu Yang were now sitting in a car heading back to the Estate, unaware that they had set a trend for this winter.

Fu Yang, wearing headphones, lounged on the sofa and fidgeted for a while before he couldn’t help but gossip, "Hey, has my dad really become central air conditioning?"

"No," Shu Wan responded calmly.

Still, being asked this by someone of the younger generation like Fu Yang made Shu Wan’s ears turn slightly red.

The rather obtuse Fu Yang naturally didn’t notice. He said "Oh" and continued gossiping, "What do you think of my dad?"

"Pretty good," Shu Wan replied calmly.

Fu Yang observed Shu Wan’s expression carefully, his brow slightly furrowed, unable to discern what she really meant.

He had visited Qing University today and even ran into Xiao Lin.

Xiao Lin even went as far as to provoke him, talking about how he attended class with Shu Wan last week and even had an egg yolk bun that Shu Wan had given him.

This infuriated Fu Yang. If he remembered correctly, that egg yolk bun was something he had thrown into the car for Shu Wan because she hadn’t had time for breakfast, and it ended up in Xiao Lin’s stomach.

Honestly, if Fu Siyu stayed single for a lifetime, Fu Yang couldn’t care less, but the thought of Shu Wan becoming Xiao Lin’s sister-in-law infuriated him to the core.

That was why he was so concerned about their relationship today, but it seemed his father hadn’t hit the right path yet.

Fu Yang’s eyes darted around, resolving that he needed to come up with a plan.