Urban Iron-Blooded Soldier King
Chapter 42
"Everybody be quiet!" Dong Wenfeng patted the table.
The meeting room was instantly quiet, and everyone looked at Dong Wenfeng.
"No matter what the decision is, everyone is for the good of the company. I am very grateful, but I repeat it again! This land will never be sold! " Dong Wenfeng waved to the person who wanted to speak and then said.
"We don''t have to sell land to get through this difficulty. In that case, it doesn''t seem that we are too incompetent!"
Dong Lei was very angry and laughed back. A hairy boy dared to belittle his strategy like this!
Although he kept Dong Wenfeng''s mind, in his opinion, his own strategy is the only way out for the Dong family!
Otherwise, we will have to give up the smart home market!
"Chairman, it seems that you have a good countermeasure?" Dong Lei said, suppressing his anger.
"My countermeasure is very simple, that is to do the opposite. If Zhangjia reduces the price, we will increase the price!" Dong Wenfeng smiled calmly.
The meeting room was in an uproar, and everyone looked at Dong Wenfeng with incredible eyes.
No matter how incompetent you are, you can''t say such grandstanding words. Isn''t it death to raise prices now?!
Dong Lei secretly scolded a straw bag in his heart and joked: "Chairman, this is what you said, not an incompetent countermeasure?!"
"Wen Feng, you have just taken over as chairman of the board. Just listen and see more. Don''t talk nonsense." Dong Bicun said with a round face.
He almost didn''t laugh just now. His nephew is really speechless and endlessly. He even said that the price had increased. Is he out of his mind?!
"It seems that everyone doesn''t agree with my proposal?" Dong Wenfeng didn''t care about everyone''s attitude and said leisurely.
Not only disagree, but also disagree very much!
Everyone looked at Dong Wenfeng with idiot eyes. Some of them were grumpy. They stood up and said, "Chairman, this is the company''s executive meeting. Please don''t play tricks!"
"Chairman, you have just taken over. Everyone can understand, but you can''t speak indiscriminately at such an important meeting!"
Looking at the people blaming themselves one after another, Dong Wenfeng raised an arc around his mouth and said faintly, "I didn''t say it. Your thinking is a little rigid!"
Dong Wenfeng''s words hit everyone in the face, and everyone was immediately unconvinced. They glared at him one by one and were about to refute. Dong Wenfeng didn''t give them a chance. He stood up, held the table with both hands, leaned over and said.
"Price increase is to give up the low-end market and only do the medium and high-end market. In this way, we can avoid the price war of Zhangjia and completely occupy the medium and high-end market."
"Of course, in this way, our market share may be reduced, but the profit has expanded, and we have not lost much market share. If we really count up, I think the profit should be higher than before."
When they heard the speech, they fell into meditation. They thought about it. Dong Wenfeng''s words do have some truth. The proportion of the low-end market in the smart home is very small. If they can really stand firm in the middle and high-end market, it''s worth doing so!
"What you think is too simple. Have you ever thought about why middle and high-end people should spend more money to buy our products? You know, there is no much difference between our products and Zhangjia''s products, and the brand influence is almost the same!" Dong Lei was not satisfied.
"It''s very simple. The price of smart home is relatively expensive. This is everyone''s default. If the price of Zhangjia is much lower than us, you will think, one price and one goods, why are they so much lower than us."
"In this way, we will bring in some people, and we will bring in another part with our sincerity. Since we have decided to take the medium and high-end route, we must comprehensively upgrade our smart home and rebuild our brand, so that everyone can have a new feeling and distinguish from the past. "
"Our advertising words should be redesigned and try to imply that we should not buy cheap products but good ones. As for the previous products, we should comprehensively reduce the price by ten points lower than that of Zhangjia. Don''t they want to burn money? I''ll burn enough with them! The Dong family can afford to lose this money! "
Dong Wenfeng''s words made everyone refreshing. They imagined what Dong Wenfeng said one after another. I have to say, it''s really feasible!
Dong Lei''s vision is not bad, and he naturally sees that Dong Wenfeng''s strategy is simply wonderful!
Take advantage of the reduction of Zhangjia to occupy the other party''s medium and high-end market. If it is successful, Zhangjia can only drink soup in the smart home area!
Moreover, Dong Wenfeng obviously hasn''t finished yet. Once the Dong family has a firm foothold in the medium and high-end market, they can also go back and encircle and suppress Zhangjia in the low-end market.
However, it is difficult for Zhangjia to encircle and suppress the Dong family in the medium and high-end market.
Because the brand viscosity in the low-end market is low, people often buy cheaply, while in the medium and high-end market, they are not so sensitive and sensitive to the price. As long as the Dong family''s products are excellent, they will not easily change the brand!
For a time, Dong Lei felt that he was a little old. He was extremely conceited, but he never thought of such a plan!
He wondered whether it was a wise choice to oppose Dong Wenfeng!
Dong Bicun''s face was very gloomy. He never thought that Dong Wenfeng would respond like this!
Looking at everyone''s reaction, I am obviously very interested. Whether it is successful or not, Dong Wenfeng''s prestige will rise to a new height in the short term!
Dong Bicun naturally won''t wait to die. He pretended to be worried and said, "Wenfeng, will it be too risky to raise the price rashly? If we fail, we will have no place in the smart home!"
As soon as Dong Bicun''s words were exported, many people agreed. After all, the risk of price rise is too great. Once it fails, there is no way to remedy it!
Dong Wenfeng smiled calmly and said, "I agree with your concerns, but shopping malls are like battlefields, and various factors will affect our final results. Who has seen a 100% successful plan? Even many times, it is dancing on the tip of the knife, and I personally think the success rate of this plan is 80%!"
Looking at Dong Wenfeng''s confident appearance, everyone was infected and spoke in succession to agree.
"Well, since everyone has no opinion, we should hurry up and implement the plan. The planning department will come up with the plan in two days! During this time, everyone worked harder! " Dong Wenfeng said that and walked towards him.
Looking at Dong Wenfeng''s back, everyone gave a sigh of admiration.
Have children like Dong Wenfeng!